In this episode of "The Marketing Nerdz Podcast", CEO "Karan Dharamsi" speaks about social media platforms, which platform should you focus on for your business and how to find the best social media strategy for your Business!

Is your Business in the B2B or B2C sector? Who are your end consumers and which social media platform is most used by them? These are some of the most frequently asked and certainly important questions to understand which is the best social media strategy for your business. However, there is no proven theory or scientific answer to this question. And in this Podcast, CEO "Karan Dharamsi" shares some insightful tips and strategies which will help you find the answer to this question. So, wondering which social media strategy is the best for your business? Well, we have Karan Dharamsi share the answer to this question through his personal experience and analysis. Here is what you need to do in order to frame the best social media strategy for your Business: For any given business, be it B2B or B2C, the first and the most important step to build the best social media strategy is the start off with one single platform. It's always advisable to completely focus on that one platform where majority of your audience is and to completely dominate it with your awesome content. This is because at the beginning, you would want to focus on understanding where majority of your audience is and what kind of content works the best for that particular platform. At this stage, your focus should be on understanding the needs of your customers on that platforms and providing them with great content for the same. And once you are done building a strong foundation on that one core platform, focus on the "one to many distribution strategy" to grow your followers across various social media platforms. Hence, the second phase includes the distribution of the audience that you have collected through your primary platform. Dominate one platform and distribute your followers to the other platforms through that! Sharing his own experience with The Marketing Nerdz, Karan discusses how The Marketing Nerdz has Facebook as the primary social media platform through which the followers are then distributed to our other accounts on Twitter, Instagram, Snapchat etc. To conclude, here is what you need to focus on to build the best social media strategy for your Business:

• Start off with one platform
• Dominate that platform with great content
• Distribute your followers from that one platform to others
• Move on to the next platform to dominate

Being present on all the social media platforms at the same time will require great content on all the platforms at the same time. And if the content is not great for the audience on each platform, you are risking your brand image. But focusing on one single platform will help you come up with excellent content for your audience and that will improve your brand image. So, don't chase all the platforms at the risk of tarnishing your brand image. Keep domination one platform at a time and focus on distributing your audience on all the other platforms. That's how you can evolve and dominate the most appropriate social media platform. Dominate one social media platform at a time and follow the one to many distribution strategy to grow your social media followers effectively.