Ep 33 - How to Get to Net Zero: George Wade - Zevero

Every brewery wants to be more Sustainable — but what does it really take to get there?

In this episode, George Wade, founder of Zevero, guides us through the realities of reaching Net Zero.

From the basics of carbon neutrality to the practical steps every brewery can take, George breaks down complex sustainability challenges into actionable insights.

We dive deep into the hurdles breweries face on their journey to Net Zero, from understanding supply chain emissions to setting; and sticking to sustainability goals.

Tune in to learn:

•⁠  ⁠Defining Net Zero and its relevance for breweries 🌍
•⁠  ⁠Practical steps to reduce emissions in brewing
•⁠  ⁠Engaging your supply chain in the sustainability journey
•⁠  ⁠Overcoming measurement challenges
•⁠  ⁠Setting realistic sustainability goals for the future

Chapters
00:00 Introduction and Weekend Recap
01:27 Shoutout to Gamma Brewing
02:22 Introduction to Net Zero
02:54 Guest Introduction: George Wade
03:45 Sponsor Message: SSV Limited
05:01 Discussion on Net Zero and Carbon Neutrality
18:45 Challenges and Opportunities for Craft Breweries
24:34 Practical Steps for Breweries to Achieve Net Zero
32:44 Setting and Achieving Sustainability Goals
33:33 Flexibility and Long-Term Planning
34:21 Packaging and Transportation Emissions
35:54 Engaging with the Supply Chain
36:41 Challenges in Measuring Emissions
39:34 Future Trends in Sustainability
49:07 Misconceptions About Sustainability
52:30 The Journey to Net Zero
54:45 Resources for Sustainable Brewing
58:55 The Brewing Industry as a Sustainability Leader

Thanks to this episodes sponsor - SSV Limited - Brew more. Brew better!

Links:
🔗 Bi-Weekly Positive Sustainability News
🔗 Zevero’s Sustainability Blog
🔗 Free Benchmarking Tool
🔗 George Wade on LinkedIn