David Yeung is the Founder & CEO of Green Monday, a multi-faceted social venture with the aim of taking on the world’s most pressing crises of climate change, food insecurity and public health.

To encourage conscious consumption, David spearheaded the global ‘Green Monday’ campaign campaign that encouraged people to go meat-free one day each week.

A few years after launching Green Monday, David founded Green Common, the retail and distribution platform promoting plant-based and sustainable food products, followed by the launch of Omnifoods, the innovative food tech company that is tackling environmental issues linked to meat production. 

In 2020, Green Monday raised US$70 million in its fourth fundraising round, the largest to date for an alt-protein startup in Asia. Green Monday has also received accolades such as ‘Company of the year 2019’ by PETA Asia, and a recognition from Fortune’s 2020 ‘Change the World’ list.

In this wide-ranging discussion, we discuss David’s entrepreneurial journey helming a plant-based business, how he empowers consumers to make sustainable food choices, his advice for budding entrepreneuers, and what failure has taught him.