As Malaysia rapidly approaches aged-nation status, managing long-term care, rising healthcare costs, and a shrinking workforce are becoming critical economic and social priorities. Hiroyuki Murata, Professor at Tohoku University's Smart Aging Research Center, joins BFM's Breakfast Grille to discuss how societies can shift from treating demographic aging as a fiscal crisis to leveraging it as a growth driver.
He explores key insights on navigating the silver economy, including:
How government framework policy catalysed a competitive, private-sector long-term care industry in Japan
What businesses consistently misunderstand about modern active seniors and their evolving lifestyle demands
Why defining "elderly" requires a fundamental mindset shift away from traditional retirement toward continuous societal engagement
What immediate policy and health priorities Malaysia must establish to prepare for rapid demographic aging
Prof. Hiroyuki will be speaking at the upcoming International Social Wellbeing Conference (ISWC), organized by the Employees Provident Fund (EPF). Happening on 29–30 September, ISWC 2026 brings together global thought leaders to explore the future of societal wellbeing, sustainability, and inclusive growth.
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