In February 2026, after twenty-three years as part of a London-headquartered global network, M+C Saatchi Malaysia completed a management buyout. The agency is now one hundred percent Malaysian-owned, led, and staffed, officially operating as M+C Saatchi KARSA. While they retain the Saatchi name under a licensing agreement, the agency’s strategic direction, profit and loss, and future are now entirely in local hands.
For founder Datin Sri Sharifah Menyalara Hussein (Lara Hussein), this independence is not a safety parachute, but a liberation - a chance to operate with the agility of a startup, backed by over two decades of industry experience. Alongside Chief Creative Officer Darren Lee, the leadership team is actively rebuilding the traditional integrated creative agency into a consultancy model. They are executing this pivot while battling fierce industry headwinds, including cautious clients, eroding margins, competitors undercutting prices, and the rising trend of in-housing.
Datin Sri Lara and Darren join us to unpack the exact financial and operational mechanics of their management buyout, where the profit margins genuinely sit within their new consultancy arm, and whether Malaysia's creative economy can survive an era where clients increasingly want to do the work themselves.
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