Ever wondered if marketing your blue-collar business is worth the investment? In this candid solo episode, Sy Kirby pulls back the curtain on how creating the Blue Collar Business Podcast transformed his excavation company in ways he never anticipated.

Nine years into running SyCon Excavation, Sy found himself facing the same challenges many trades entrepreneurs encounter: how to grow without simply adding more equipment, more employees, and more headaches. His journey from reluctant content creator to passionate advocate for trades marketing offers a blueprint for contractors looking to elevate their business visibility.

The path wasn't smooth—from filming YouTube videos at 3 AM after long workdays to questioning whether he had the credibility to share his experiences. Sy reveals the pivotal conversation with a marketing expert who told him, "The time to market is when you have no money," advice that changed his perspective entirely. That wisdom proves especially relevant in today's economic climate as contractors recover from years of hyperinflation and market volatility.

What makes this episode particularly valuable is Sy's transparency about both the business impact and the personal growth that came from stepping outside his comfort zone. He addresses the pride issues that often prevent blue collar entrepreneurs from seeking help or admitting what they don't know. "What if I never did any of this?" he reflects. "There's people out there struggling especially since COVID...what we've had to deal with as entrepreneurs in the last four to five years is mortifying to think about."

Whether you're contemplating starting your own content marketing journey or simply looking for ways to make your trades business stand out, this episode provides honest insights from someone who's walked the path. Want to see how Sy and other successful contractors are navigating today's challenges? Subscribe to the Blue Collar Business Podcast and join a community that's redefining what success looks like in the trades.

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