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Perplexity is a game-changer for scaling your business. However, you might have some misconceptions about this AI powerhouse that are preventing you from maximizing its potential. We're here to share the essential 101 on Perplexity and highlight five key things you should know about it.

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Related Episodes: Ep 271: OpenAI Releases GPT-4o: 12 things you need to know
Ep 301: Anthropic Claude 3.5 Sonnet – How it compares to ChatGPT’s GPT-4o

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Topics Covered in This Episode:
1. Overview of Perplexity
2. Differences Between Free and Paid Perplexity
3. Use Cases of Perplexity
4. View and Edit Sources Using Perplexity
5. Future Implications of Perplexity

Timestamps:
02:30 Perplexity overview
08:52 Many hours spent doing work on the open Internet.
13:56 Using perplexity to create custom instructions, responses.
15:16 Save time by curating and publishing content.
19:43 Decent options, limited internet connection, paid plans.
23:57 Live explanation and request for audience input.
25:02 Analyze company's and 3 competitors' insights
30:07 Check sneaker dunk, remove old or irrelevant sources.
32:36 Nike Air Jordans: SWOT analysis
39:08 Limit search to 5 websites at a time.
42:09 GPT-4o update competes with perplexity.
44:11 GPT-4o from OpenAI provides valuable customization options.
48:07 Website blocks scrapers to protect information.
50:16 Fewer clicks on websites, future in AI.

Keywords:
Jordan Wilson, Perplexity, paid version, free version, advanced models, GPT-4, OpenAI, Claude 3.5 SONET, AI images, SWOT analysis, Nike, Adidas Yeezy, Under Armour Curry, New Balance Kawhi, athletic shoe brands, fertility clinics, SEO, Chat GPT4, Perplexity features, large language models, research tools, online news scraping, controversy, search engine, Microsoft Copilot, Everyday AI, FBI, Russian bot farm, antitrust issues, Perplexity as answers engine.

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