It is not good enough today to present a wishy-washy message and expect the listener to want to work with you. Not only does your message have to be dialed into your target market but how you present it has to make the person believe that you have their best interests at heart.In today’s episode Lindsay McMahon joins Kim and talks about three tactics you can use to encourage the listener to take action with you.

Highlights Include:·         The role that belief plays·         The one thing you absolutely must do·         A great tool to find out what your audience wants

Lindsay McMahon is the co-host of All Ears English. Her podcast is downloaded 8 million times per month globally and been ranked in Best of Apple Podcasts categories in 2018 and 2019 and as well as #1 in US Education Language Courses. Lindsay and her podcast have been featured in Podcast Magazine, Language Magazine, and Forbes.