Most professionals are hired primarily to manage the logistical side of trade shows, ensuring smooth operations and seamless execution. However, to maximize the impact of these events, it's important to go beyond logistics and engage in high-level decision-making.

Watch the full episode: https://youtu.be/X0187nA7T_8

With featured guest Chris Bruce a highly experienced marketing manager who's worked at such companies as Samsung, Derby, and Calyx.

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