Event planning is often guided by a “don’t fail” mindset, but that same caution can hold back innovation. When every decision is filtered through risk avoidance, events become predictable and safe instead of bold and inspiring. Real growth happens when planners are willing to test, learn, and push past the comfort of what’s been done a thousand times before.

Watch: https://youtu.be/VWmGpKbVZhE

With featured guest, Nick Borelli, a live events and marketing director.

You can also listen to our podcast through Apple Podcast, Amazon Music, Player Music, and other various platforms.

#event #eventpros #tradeshow #marketing

Engagement happens when you take the first step, a handshake on the trade show floor or a thoughtful comment online. It’s about showing genuine interest in others and making them feel valued. When you engage with intention, you open the door to stronger connections and trust.

Watch: https://youtu.be/wRbJmEv9i3M

With our featured guest Jack Dyer founder of Storytold.

You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms.

#engagements #storytelling #commnication #trust

To stand out from the AI crowd, use automation where it improves the experience, but keep real conversations where trust and expertise drive the outcome.

Watch: https://youtu.be/XZ0evjT4xO0

With our featured guest Emanuel Rose, a seasoned author and speaker with deep expertise in marketing, business strategy, and authentic storytelling.

You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms.

#authenticity #marketing #branding #trust #sales #automation #ai #generations

People open up when given the space. It might be a sales call, a booth interaction, or a casual chat with someone you’ve just met.

Listen more than you talk! When you do, you’ll uncover what matters most to them, and that’s when the real opportunities start to show up.

Watch: https://youtu.be/zIdRi-RslnM

With our featured guest Drewbie Wilson, a dedicated sales leader who’s made it his mission to help sales pros and business owners overcome hesitation and close with confidence.

#opportunities #listening #interaction #engagefirst

When you tell a story from the stage, something shifts. You’re no longer just delivering information, you’re creating a shared experience. That’s what makes people lean in, remember you, and want to hear more.

Watch: https://youtu.be/AXlTFBE1X4Q

With our featured guest Andrew Chestnut, CEO of the Authority Forage.

#storytelling #engagements #connection #authority

Some presentations try to cover everything, which makes it hard for the audience to follow. Focus on one main idea, and if needed, touch lightly on the rest. Clarity beats overload every time.

Watch: https://youtu.be/my-H0xOKxb8

With our featured guest, Sharí Alexander, founder of Elevated í.

You can also listen to our podcast through Apple Podcast, Amazon Music, Player Music, and other various platforms.

#presenting #messaging #clarity #speaking #focus

One thing the newer generation is doing well is using tech like text to follow up—it's quick, consistent, and effective. But that still needs to be paired with real effort. A little research before the call goes a long way, especially when you’re not the only option being considered.

Watch: https://youtu.be/cFMF4AV3l84

With our featured guest, Ruth van Vierzen, a Fractional Sales and Marketing Consultant.

You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms.

#newgensales #tech #followups #engagements #customerexperience

While the booth design might catch the eye, it’s the staff that creates the experience. Most trade show misses aren’t due to the layout. They happen when staff aren’t prepared to engage.

Watch: https://youtu.be/JkfEYud7A_0

With our featured guest, Joe Federbush, President of EVOLIO Marketing.

You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms.

#tradeshow #boothstaff #eventmarketing #engagements #exhibitingright #teamimpact

Getting leads is easy. Getting the right leads and actually doing something with them is where most exhibitors fall short. A show shouldn’t just be about collecting names; it should be about creating the kind of experience that makes people want to talk, learn more, and take the next step with you.

Watch: https://youtu.be/BJbw_3015i4

With our featured guest Marlys Arnold an educator, consultant, and author of Build a Better Trade Show Image and Exhibit Design That Works.

You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms.

#tradeshowtips #eventmarketing #leadgeneration #boothstrategy #exhibitingsuccess

A strong onboarding experience sets the tone for how customers or employees engage long-term. And high retention is a signal that your approach works and continues to deliver value.

Watch: https://youtu.be/8UGNKGyB23A

With our featured guest Jan Van Schuppen founder of a cutting-edge marketing startup and Europe’s first Golden Partner for HeyGen

You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms.

#sales #retention #onboarding #marketing