Attention is temporary, but memory is where the real value of a trade show interaction lives. When exhibitors slow things down, repeat intentionally, and design environments that make people feel comfortable, they create emotional anchors that visitors carry long after the show ends.

Watch: https://youtu.be/xSzqFLJLHnI

With featured guest, Victoria Matey, an event psychology expert who helps organizations design experiences that resonate with how people think, feel, and behave.

You can also listen to our podcast through Apple Podcast, Amazon Music, Player Music, and other various platforms.

#attention #memory #tradeshows