Events and marketing teams can create the perfect stage, but ROI is only realized when booth staff actively engage attendees and turn conversations into opportunities.

Every trade show is an alley-oop: the event team sets up the play, and the sales team finishes it.

Professionalism, energy, and meaningful interactions at the booth can make the difference between wasted spend and a strong pipeline.

With featured guest Evan Babins, an award-winning event producer and keynote speaker.

Watch: https://youtu.be/MGBentwpGe0

You can also listen to our podcast through Apple Podcast, Amazon Music, Player Music, and other various platforms.

#eventmarketing #tradeshows #eventroi #boothstaff #energy