If you’ve ever gotten something free on your birthday from a company, you’re likely part of a loyalty program with them! Loyalty programs are a customer retention strategy often involving incentives, discounts or freebies for participants. In this month’s podcast, we go over the different types of loyalty programs, their benefits, and backend considerations when launching a loyalty program.You’ll learn about companies that do loyalty programs well, gamification and ways to keep your customers’ personal information safe and secure. If customer retention has been a struggle for your business, or you have the bandwidth to try something new, loyalty programs are a great place to start. So, make sure to listen now! If you are interested in learning more about a particular topic or have questions related to this episode, make sure to email us at [email protected] (mailto:[email protected]).If you loved this episode of Marketing Revelations, there’s more where that came from. Check out these previous episodes! ● It’s Not Too Late! Retail Marketing for the Holiday Season and Beyond (https://www.youtube.com/watch?v=OKgBpjzxpk0)● How to Improve Your Marketing Campaign with These Simple Tips (https://www.youtube.com/watch?v=c9As68ZkzNM)● How to Leverage the Buying Power of Generation Z (https://www.youtube.com/watch?v=symQSSTITnY)