Good Beer Hunting

EP-350 Colleen Quinn of Greater Good


Listen Later

In recent years, there’s a good chance you’ve read, heard, or watched news about the incredible rise of non-alcoholic brands. A company like Athletic Brewing—one of the fastest-growing breweries in the country—or non-alc wine appearing in the latest TV revival of Sex and the City. There are examples galore, but the truth is that even as these sub-segments of non-alcoholic options grow rapidly, they remain a literal fraction of today’s alcohol market. And the opposite, high-end ABV side of things is also showing lots of strength.

In this episode, we talk with Colleen Quinn, CEO at America's first brewery to exclusively focus on beer and seltzer at 8% ABV and up, Greater Good Imperial Brewing Company. Based on a recent analysis for Good Beer Hunting’s Sightlines+ subscriber news section, we found that somewhere between 8-10% of craft beer sold in retail carries an ABV around 8% and up, a share that has basically tripled from five years ago and continues to grow. If we have products offering something for non-alcoholic occasions, Greater Good is working to position itself at the other end of the spectrum as the brewery people turn to for big, bold flavors in beer.

Colleen's beer industry experience that led her to the Massachusetts-based company started with Craft Brew Alliance—a consortium of beer companies from across the country—before a short stint with Anheuser-Busch after the company bought Craft brew Alliance in 2020. After running her own consulting firm, Colleen is now at the reins of Greater Good, which grew its production by +66% between 2019-2021. Simply put, this brewery is positioned to capitalize on an established trend in a unique way and has lots of room to run.

What does that mean for how the company accomplishes a goal of being the leading producer of big beer in the U.S.? That’s for Colleen to explore and us to learn.

...more
View all episodesView all episodes
Download on the App Store

Good Beer HuntingBy Good Beer Hunting

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

234 ratings


More shows like Good Beer Hunting

View all
The Beerists Craft Beer Podcast by The Beerists

The Beerists Craft Beer Podcast

777 Listeners

The Daily by The New York Times

The Daily

110,617 Listeners

The Brülosophy Podcast by Brülosophy

The Brülosophy Podcast

1,057 Listeners

Craft Beer & Brewing Magazine Podcast by Craft Beer & Brewing Magazine

Craft Beer & Brewing Magazine Podcast

341 Listeners

Malt Couture by DontDrinkBeer

Malt Couture

791 Listeners

Craft Brewery Financial Training Podcast by Craft Brewery Financial Training Podcast

Craft Brewery Financial Training Podcast

19 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,405 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

2,999 Listeners

All About Beer by All About Beer

All About Beer

30 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

897 Listeners

The Rest Is Politics: US by Goalhanger

The Rest Is Politics: US

2,156 Listeners

The Gist by Sightlines by Sightlines.news

The Gist by Sightlines

2 Listeners