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Ep. 356 | The Future of ABM - Driving Platforms With Purpose
In today’s episode, Dan Cafiero speaks from years of experience when discussing the projection of marketing, particularly ABM. Listen in as he explains how to drive efficiencies by adopting a shift in campaign strategy. He emphasized the importance of targeting accounts and creating content based on where the customers are in the buyer’s journey.
Connect with Dan Cafiero | Follow us on LinkedIn
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By Demandbase
5
55 ratings
In today’s episode, Dan Cafiero speaks from years of experience when discussing the projection of marketing, particularly ABM. Listen in as he explains how to drive efficiencies by adopting a shift in campaign strategy. He emphasized the importance of targeting accounts and creating content based on where the customers are in the buyer’s journey.
Connect with Dan Cafiero | Follow us on LinkedIn
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