OnBase: Smashing Sales and Marketing Misalignments

Ep. 357 | Evolving the Concept of a Smart Home


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In this episode, Paul Williams discusses the smart home industry in a lot of detail. He explains that a smart home is more than just a bunch of connected devices – it’s an experience that unlocks different possibilities for the consumer. For example, one possibility is that the home can be kept secure and monitored without anyone having to be there all the time. Paul also discusses product management and shares insights about how to identify candidates that would be a good fit for a position in this field.

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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