OnBase: Smashing Sales and Marketing Misalignments

Ep. 359 | ABM 2.0: The New Wave


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Today’s episode features Shashank Salunkhe. Listen as he shares his wisdom on solving the B2B marketing challenges with ABM and MarTech with his years of experience. Shashank describes how the concept of ABM X.0 can be used to better understand the buying patterns and intent of customers. This information is valuable for sales teams when writing emails, giving demos, and negotiating deals.

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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