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Dan Pashman details how he buit the Sporkful podcast into a massively successful food brand. He recently partnered with WNYC for his show, and also has written a best-selling book:  Eat More Better.  I even got the chance to pretend like i was on the show, talking about L.A. BBQ. And he gives a hit-list for how to create something that people will love. 

The Sporkful:  http://www.sporkful.com/