For this one, I met up with Daniel Bucheli of the Swiss shoe company Majordome. It was founded in 2012 in Zurich, they now have stores in the hometown as well as Lausanne, Bern and New York. Majordome started off doing only Goodyear welted Made to Order and Made to Measure shoes, and still today custom orders account for about half their sales.

Even if the brand has a foundation of more classic styles, what they are most known for today are their more unique designs, these are often more casual models that work with contrasts, but never over the top, always highly wearable. Stuff like their boat shoe model, casual oxford, blucher boot or galosh sneaker are all ones that have a distinct Majordome character. Check out their Instagram to understand what I mean, if you're not yet familiar with them.

With Daniel Bucheli I talk a lot about the design aspect and how a brand can find its own aesthetic language, and of course a lot more.