In this deeply insightful episode, we’re joined by Dr. Amy Norman — founding chiropractor of DynamicChiropractic, educator, and powerhouse behind one of the most trusted family-focused clinics in Australia. Known for her dynamic approach to care, Dr. Amy specialises in pregnancy, paediatric, and family chiropractic treatment — but her impact goes far beyond the adjustment table.We unpack the raw truth about what it really takes to build a practice based on integrity, evidence, and long-term trust. From the common lies that exist in the health industry to the pressure practitioners face to be everything to everyone, Dr. Amy shares why staying in your lane, mastering your craft, and honouring your role is the key to attracting the right clients — and keeping them.What We Cover in This Episode:– Why so many practitioners fall into the trap of doing too much, too soon– How Dr. Amy built a loyal client base through honest, evidence-based care– The unspoken struggles of motherhood and running a business– What makes a truly great family care provider– Her take on balancing personal branding with professional boundaries– How to grow a sustainable, values-led health business without selling outDr. Amy also gives us a behind-the-scenes look at life with her toddler Charlie and beloved dachshund Dax, plus how she juggles content creation, clinical care, and family time — often by the water when the weather’s warm!Whether you’re a health professional, a parent, or someone trying to lead a purpose-driven life, this episode will hit home with its honesty, depth, and practical insights.🎙️ Follow Dr. Amy Norman:📲 Instagram: @dramynorman🌐 Website: www.dramynorman.com.auConnect with The Evolv Podcast:📧 Email: [email protected]📲 Instagram: @evolv_podcast▶️ YouTube: @evolv_podcast🎵 TikTok: @evolv_podcast🎧 Spotify: The Evolv Podcast by Brendon and Rianon