An Irresistible Offer is not easy to build but has a massive impact on the success of your business. 

In today’s live I help you break down the architecture of an irresistible Offer. Let’s break it down.

First, your Offer needs some strong Basics:

⇨ a non-shrinking market

⇨ a clearly defined target audience

⇨ a high enough price

Then, you have to Enhance it a bit to make the Offer stand out, so use:

🔝 client’s language

🔝 Transformation 

🔝 Unique Mechanism

To finish off, add some Rocket Fuel No-brainer Incentive Tactics and you will be good to go and get those clients, create revenue and generate traffic.

Timestamps:

00:00  Intro

01:40  An Offer - what it is, THE power of it and how to make it good

05:12  The architecture behind an irresistible offer 

06:42  How important a non-shrinking market really is

07:33  Defining your Target Audience - how & who to niche down

11:03  Why it’s important to set a high enough price for your offer?

14:26  Speak your client’s lingo

16:20  Make your offer a recipe for a Transformation 

17:59  The Unique Mechanism

22:08  A recipe for success: Offer, Unique Mechanism and your Product

24:02  How Alpha Lead Academy makes it happen

25:35  Choosing your type of Unique Mechanisms 

29:26  Why do you NEED a good UM for growth?

31:22  The no-brainer Incentive - Guarantees

33:16  What Guarantees you can offer

34:37  Summary & How the offer recipe applies to The Alpha Lead Academy

36:17  Testing your offer

37:24  Wrapup

The State Of Client Acquisition Podcast covers the fascinating world of transforming strangers into clients. Our audience are Small B2B leaders and solopreneurs. We focus on the whole process - Strategy - Positioning - Content - Prospecting - Selling. Got a question you want me to cover? Submit it on www.StateOfClientAcquisition.com.

Watch this episode on YouTube

https://youtu.be/fhA_Qup-hCM

Watch the ungated training on how to win clients in 2022 - The Funnel 🔻 and the Pot 🍲 

https://www.youtube.com/watch?v=kz2iZoITN0I