When it comes to Ecommerce Loyalty programs; one SaaS company seems to be leading the pack: Sweet Tooth (https://www.sweettoothrewards.com/).

They deliver some of the highest quality content on customer retention and customer lifetime value.

A name seems to pop up everytime I read their brilliant content: Alex McEachern; a customer retention expert and one of the top ecommerce loyalty marketing experts around. He is runs the Sweet Tooth blog and has immense knowledge in the domain of customer retention and customer loyalty. Alex talks us through the importance of having a clear understanding of your Average Order Value (AOV), Repeat Transactions and Customer Lifetime Value (CLV) by Segment.

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