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Ep 36: Test It or Lose It: Why Companies That Don’t Experiment Fall Behind
Your roadmap is opinionated. Your pipeline is impatient. Your competitors are running experiments tonight.
In this episode, Sarah and Jay explain why experimentation is the operating system of modern growth, not a marketing hobby. They deliver a ruthless, revenue-first playbook: how to pick hypotheses that map to pipeline, size tests so results actually mean something, force winners into the business, and use AI to surface ideas and speed analysis without sacrificing rigor.
In this episode, you’ll learn:
- How to choose experiments that move revenue (not just clicks)
- A tight checklist to size, run, and operationalize tests fast
- Practical ways AI can help discover hypotheses and automate measurement, safely
- Three bite-sized experiments you can launch this week that prove impact
If you skip deliberate testing, you’re letting everyone else learn faster, this episode gives you the playbook to catch up and pull ahead.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
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By Jay Feitlinger and Sarah ShepardYour roadmap is opinionated. Your pipeline is impatient. Your competitors are running experiments tonight.
In this episode, Sarah and Jay explain why experimentation is the operating system of modern growth, not a marketing hobby. They deliver a ruthless, revenue-first playbook: how to pick hypotheses that map to pipeline, size tests so results actually mean something, force winners into the business, and use AI to surface ideas and speed analysis without sacrificing rigor.
In this episode, you’ll learn:
- How to choose experiments that move revenue (not just clicks)
- A tight checklist to size, run, and operationalize tests fast
- Practical ways AI can help discover hypotheses and automate measurement, safely
- Three bite-sized experiments you can launch this week that prove impact
If you skip deliberate testing, you’re letting everyone else learn faster, this episode gives you the playbook to catch up and pull ahead.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ