Revenue Rewired

By Jay Feitlinger and Sarah Shepard

Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into th... more

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FAQs about Revenue Rewired:

How many episodes does Revenue Rewired have?

The podcast currently has 76 episodes available.

Revenue Rewired episodes:

January 15, 2026Ep 43: What Over-Servicing Really Means
You’ve heard the term over-servicing before. It usually sounds like a client problem. Or an agency problem. Or something no one wants to name out loud.
In this episode, Sarah is joined by Steve DePuys, Director of Client Services and Strategy at StringCan, to unpack what over-servicing actually means — and why it quietly erodes revenue, margins, momentum, and trust on both sides of the relationship. What starts as “just helping” often turns into blurred scope, inflated hours, missed expectations, and teams doing more work for less impact.
This conversation pulls back the curtain on the invisible work clients never see, the human instincts that drive scope creep, and why stronger boundaries don’t damage relationships, they strengthen them.
In this episode, you’ll learn:
What over-servicing really is (and why it’s rarely intentional)
How scope, budget, and schedule drift create hidden revenue leaks
Why “doing a quick favor” often costs more than anyone realizes
How AI, innovation, and skill gaps complicate modern service agreements
Why stronger client boundaries lead to stronger client relationships
If you run a service-based business, manage clients, or work with partners who bill for expertise, this episode will help you spot the silent leaks, reset expectations, and build healthier, more sustainable working relationships, without sacrificing trust or results.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
...more
33min
January 13, 2026 AI Ep 33: Stop Prompting. Start Programming.
If you’re still prompting AI with, “Write this in my tone of voice,” you’re already behind.
There’s a hard ceiling on clever prompting. You can tweak words all day, but eventually the returns flatten. The real leverage doesn’t come from better prompts, it comes from better systems.
Think custom GPTs. Reusable workflows. Zapier automations. Even light scripting. The people seeing real ROI from AI aren’t babysitting prompts, they’re designing repeatable processes.
Instead of asking ChatGPT to clean up meeting notes every single week, build a GPT that already knows your structure, your voice, and your output requirements. Now it’s consistent. Now it scales. Now it saves time every time.
That’s the real shift, from one off prompting to programmable value.
You don’t need to be technical. You just need to think like a builder instead of a requester.
Bottom line: stop solving the same problem with a brand new prompt every time. Build it once. Let it run.
And if your AI output feels underwhelming or stuck at surface level, this episode will show you exactly why, and how to move past it.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
...more
2min
January 08, 2026Ep 42: Where Does Marketing Stop and Sales Start
You’ve seen sales and marketing clash. You’ve lived the messy handoffs. And you’ve probably wondered who should actually own what inside your revenue engine.
In this episode, Sarah and Jay unpack the real friction point between marketing and sales, where one ends, the other begins, and why the line between them is a lot gooier than anyone wants to admit. From cold email debates to personalization rabbit holes to the “who writes what” showdown that sparked this episode, they pull apart the blurry middle where most companies lose speed, clarity, and opportunities.
In this episode, you’ll learn:
Why the marketing–sales boundary is murky (and why that’s normal)
How tactics like cold email create ownership confusion
The role of skill sets, context, and timing in deciding who leads
Why communication, not org charts, fixes most misalignment
How unified teams move faster and create a better prospect experience
If you’ve ever felt like your teams are stepping on each other’s toes, this episode will show you how to tighten the handoff, reduce the noise, and build a revenue flow that actually works.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
...more
24min
January 06, 2026 AI Ep 32: The Myth of the All-Knowing Model
Let’s reset the narrative for a second. Large language models don’t actually know things. They aren’t pulling from a live database. They don’t check facts in real time. What they do exceptionally well is predict language.
So when you hear someone say, “ChatGPT sounded confident, so it must be right,” that should raise a red flag.
These tools generate answers based on patterns, not certainty. There’s no internal meter saying, “I’m pretty sure this is accurate.” They’re optimized to sound authoritative whether the information is solid or completely off base.
That’s where hallucinations come in. Fabricated quotes. Data assigned to the wrong sources. Details that feel believable but were never true to begin with.
If you’re using AI as a source of truth, you’re setting yourself up for trouble.
The better move is to treat it like a thinking partner. Use it to spark ideas, outline a draft, or pressure test your thinking. Then do the real work: verify, validate, and apply judgment. AI should help you get started, not sign off on the final answer.
Bottom line: confidence is not accuracy. Use AI with intention, and always verify what matters.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
...more
2min
December 30, 2025 AI Ep 31: Make AI Think Like Your Enemy
Use AI not just to align with your thinking, but to challenge it. Prompting AI to write from a critical perspective, like a competitor or a tough stakeholder, can reveal unexpected insights and blind spots.
This practice forces you to anticipate objections and shows where your messaging, assumptions, or pitch might be weak.

Key takeaway: Make AI your sparring partner. Purposefully prompting it to disagree is the fastest way to strengthen your ideas and find your next breakthrough.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
...more
2min
December 23, 2025AI Ep 30: Make AI Think Like Your Client
What if you could preview how your client will respond before you hit send? In this episode of Two-Minute AI Tips, Sarah shares how to structure AI to simulate client feedback, and why it’s one of the most underrated uses of generative tech.
In this episode, you’ll learn:
How to create a lightweight “client mode” for AI
Why simulating perspectives leads to stronger output
What to feed the model to sharpen empathy and performance
Your best prompt might not be about content, it might be about context.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
...more
2min
December 18, 2025Ep 41: How to Ruin Your Website Investment
You’ve seen companies pour six figures into a website… only to let it decay the second it launches. You’ve watched teams treat a major brand asset like a “set it and forget it” project. And thanks to AI, you’re now watching websites become one of the most important signals in your entire revenue engine.
In this episode, Sarah and Jay break down the fastest ways companies ruin their website investment, from outdated content that undermines credibility to neglected ADA issues, aging design, messy navigation, and the hidden AI implications no one is talking about. They unpack why websites built during the pandemic are now showing their age, how AI is resurrecting the importance of strong on-site messaging, and what actually happens to revenue when a site stops reflecting who you are today.
In this episode, you’ll learn:
Why websites lose value faster than leaders expect
How AI has quietly changed what your site must communicate
The real cost of outdated design, broken UX, and slow load times
How to evaluate whether you need a refresh, a rebuild, or a pause
A simple test you can run today to see if your homepage is hurting you
If you’ve been wondering whether your website still earns its keep, this episode gives you the clarity (and honesty) you need to protect your investment, and rebuild it the right way if you don’t.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
...more
34min
December 16, 2025AI Ep 29: AI Can’t See the Org Chart
Ever get great output from AI, only to realize it won’t fly with your team? In this episode of Two-Minute AI Tips, Sarah unpacks why AI misses internal nuance, and how to prompt like a strategist, not just a taskmaster.
In this episode, you’ll learn:
Why AI doesn’t understand power dynamics
How org charts and politics break good AI advice
What to add to your prompts to make output actually usable
AI can’t navigate your team. That’s your job. Lead accordingly.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
...more
2min
December 11, 2025Ep 40: Where Does Marketing Stop and Sales Start
You’ve seen sales and marketing clash. You’ve lived the messy handoffs. And you’ve probably wondered who should actually own what inside your revenue engine.
In this episode, Sarah and Jay unpack the real friction point between marketing and sales, where one ends, the other begins, and why the line between them is a lot gooier than anyone wants to admit. From cold email debates to personalization rabbit holes to the “who writes what” showdown that sparked this episode, they pull apart the blurry middle where most companies lose speed, clarity, and opportunities.
In this episode, you’ll learn:
Why the marketing–sales boundary is murky (and why that’s normal)
How tactics like cold email create ownership confusion
The role of skill sets, context, and timing in deciding who leads
Why communication, not org charts, fixes most misalignment
How unified teams move faster and create a better prospect experience
If you’ve ever felt like your teams are stepping on each other’s toes, this episode will show you how to tighten the handoff, reduce the noise, and build a revenue flow that actually works.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
...more
26min
December 09, 2025AI Ep 28: Are You Addicted to AI?
Not all overuse looks like overuse. In this episode of Two-Minute AI Tips, Sarah calls out the quiet addiction leaders are developing to AI, and how to tell when you’ve crossed from leverage into dependence.
In this episode, you’ll learn:
Why “too much AI” often looks productive
How to recognize dependence disguised as delegation
When to stop prompting and start deciding
Your judgment isn’t optional. AI should support it, not substitute it.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
...more
2min

FAQs about Revenue Rewired:

How many episodes does Revenue Rewired have?

The podcast currently has 76 episodes available.