Revenue Rewired

By Jay Feitlinger and Sarah Shepard

Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into th... more

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FAQs about Revenue Rewired:

How many episodes does Revenue Rewired have?

The podcast currently has 89 episodes available.

Revenue Rewired episodes:

November 06, 2025Ep 36: Test It or Lose It: Why Companies That Don’t Experiment Fall Behind
Your roadmap is opinionated. Your pipeline is impatient. Your competitors are running experiments tonight.
In this episode, Sarah and Jay explain why experimentation is the operating system of modern growth, not a marketing hobby. They deliver a ruthless, revenue-first playbook: how to pick hypotheses that map to pipeline, size tests so results actually mean something, force winners into the business, and use AI to surface ideas and speed analysis without sacrificing rigor.

In this episode, you’ll learn:
How to choose experiments that move revenue (not just clicks)
A tight checklist to size, run, and operationalize tests fast
Practical ways AI can help discover hypotheses and automate measurement, safely
Three bite-sized experiments you can launch this week that prove impact
If you skip deliberate testing, you’re letting everyone else learn faster, this episode gives you the playbook to catch up and pull ahead.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
...more
26min
November 04, 2025AI Ep 23: AI Can’t Learn If You Keep Rewriting Its Work
AI isn’t getting better, because you’re not teaching it. In this episode of Two-Minute AI Tips, Sarah explains why silently fixing AI output stalls progress, and what leaders must do to turn rewrites into real improvement.
In this episode, you’ll learn:
Why quiet edits kill learning loops
How to turn rewrites into retraining
The habit shift that actually scales clarity
If you’re tired of AI “not getting it,” this episode shows you why, and how to fix it.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
...more
2min
October 30, 2025Ep 35: Why Strategy Feels Slow
You wanted results yesterday. Your boss wants more leads tomorrow. But your agency? They're asking you to slow down.
In this episode, Jay and Sarah unpack why strategy feels slow, but is actually the fastest path to sustainable growth. From TikTok tree surgeons to Wile E. Coyote references, they break down why “just doing something” often backfires, and how external partners can help you see the real issues under the surface.
In this episode, you’ll learn:
Why fast execution often hides deeper problems
What strategic partners see that internal teams can’t
How to prioritize the right problems with data
What tree maintenance has to do with business growth

If strategy feels like a luxury you don’t have time for, this episode might just change your mind.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
...more
26min
October 28, 2025AI Ep 22: Data Is the Moat. AI Is the Drawbridge.
Everyone’s talking about prompts. But the real power move? Structuring the data no one else has. In this episode of Two-Minute AI Tips, Sarah breaks down the winning combo of proprietary data and AI, and why infrastructure, not novelty, is your edge.
In this episode, you’ll learn:
Why generic models need unique data to create value
How to think about your internal assets as leverage
What teams with real AI maturity are doing differently
If you want a moat AI can actually defend, it starts with your data.

Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
...more
2min
October 23, 2025Ep 34: This One Thing Accelerates Biz Dev
You’ve got a curious prospect. They like your work. They’re vibing with your team. But when you ask what they’re trying to achieve... crickets.
In this episode, Jay and Sarah break down why the single most important thing in your sales process isn’t a deck, a demo, or a discount, it’s clarity.
You’ll learn how they use one make-or-break question to qualify real opportunities, stop chasing vague leads, and get buyers to define success before a proposal ever hits their inbox.
In this episode, you’ll learn:
The #1 question we ask every prospect
Why clarity kills slow sales cycles
How to disqualify without ghosting
The mindset shift that makes biz dev faster (and less annoying)

If your sales process feels stuck, bloated, or aimless, this one’s your reset.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
...more
30min
October 21, 2025AI Ep. 21: How to Tell When People Use AI
AI writing is getting smoother, but not smarter. In this episode of Two-Minute AI Tips, Sarah breaks down the subtle clues that reveal when something was written by a model, not a human, and why removing too much “mess” makes your message fall flat.

In this episode, you’ll learn:
The telltale signs of AI-generated content
Why perfection isn’t always persuasive
How to bring your voice back into AI-assisted writing

If your writing feels too clean to connect, this one’s for you.

Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
...more
2min
October 16, 2025Ep 33: What HubSpot Got Right About Sales (That Most Service Teams Miss)
Everyone wants faster sales cycles.
But what if that’s not the smartest move?
In this episode, Sarah and Jay challenge the assumption that a shorter sales process is always better. Drawing on their own experience with HubSpot, and their journey refining StringCan’s intake, they explore the value of longer business development cycles that actually build trust, answer real questions, and set the foundation for stronger client partnerships.
If long qualification cycles are critical in SaaS, why are service-based businesses skipping them, and then wondering why retention suffers?
In this episode, you’ll learn:
Why a “faster yes” can lead to a faster churn
When longer intake cycles increase conversion and confidence
How to build a BD process that screens for fit, not just speed
What StringCan changed in its own process to improve outcomes
If your sales process is all speed and no substance, this episode will make you rethink everything.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
...more
34min
October 10, 2025AI Ep 20: How to Measure True AI ROI
What if the best return from AI isn’t speed or cost savings, but confidence? In this episode of Two-Minute AI Tips, Sarah breaks down why internal trust and fluency with AI tools might be the most underrated ROI of all.
In this episode, you’ll learn:
Why AI confidence is a performance multiplier
How mindset shifts change results faster than tools
What to track if you actually want adoption to stick

Want better output? Start by investing in belief.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
...more
2min
October 09, 2025Ep 32: Revenue Rewired - The Book!
“You don’t scale broken systems. You just scale the chaos.”
For 15 years, we’ve worked with CEOs and CROs who thought more leads, bigger budgets, and extra headcount were the answer. But the truth is, their revenue system was leaking underneath.
In this episode, Sarah and Jay break down the five silent leaks that are quietly taxing your growth, and why Revenue Rewired, their new book, is the playbook every executive needs to stop bleeding revenue and start scaling results.
In this episode, you’ll learn:
Why every leak is a hidden tax on your business
The 5 leaks costing leaders millions each year
How alignment beats effort when it comes to scaling
Why fixing leaks unlocks growth you didn’t think was possible

Revenue Rewired is on Amazon October 10. Grab your copy and rewire your revenue system before another quarter slips away. https://www.amazon.com/dp/B0FST7JCXQ
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
...more
29min
October 07, 2025AI Ep 19: AI Doesn’t Automate Trust
Can AI write the email? Sure. But should it? In this episode of Two-Minute AI Tips, Sarah explains why automating your communication is not the same as earning trust, and how to draw the line between assistance and erosion.
In this episode, you’ll learn:
Where automation helps, and where it hurts
Why trust can’t be outsourced to AI
How to protect the human moments that actually close deals
Use AI to support the relationship. Not replace it.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
...more
2min

FAQs about Revenue Rewired:

How many episodes does Revenue Rewired have?

The podcast currently has 89 episodes available.