AI won’t fix bad marketing—it just makes bad strategies fail faster. In this episode of Revenue Rewired, hosts Sarah Shepard (COO) and Jay Feitlinger (CEO) cut through the AI hype and expose where businesses are going wrong. If you’re relying on AI to replace strategic thinking, you’re setting yourself up for generic content and misaligned messaging. Instead, learn how AI can enhance human expertise, not replace it—so you get real results, not just automation for automation’s sake.

Email us: ⁠[email protected]⁠

Website: ⁠www.stringcaninteractive.com⁠

Most EOS-run businesses excel at operations, finance, and leadership—but when it comes to marketing, things fall apart. Without a strategic marketing plan tied to your EOS framework, your growth stalls, resources get wasted, and departments fall out of sync. In this episode, Jay and Sarah;

• break down why marketing must have a seat at the EOS table
• how leadership can align marketing with business goals
• and the key steps to building a marketing strategy that fuels real growth.

Don’t let your EOS efforts go to waste—tune in to get your marketing on track!

Email us: ⁠[email protected]⁠

Website: ⁠www.stringcaninteractive.com⁠

Are you unknowingly setting your marketing dollars on fire? Too many CEOs fall into the trap of overspending on tactics that don’t deliver results. In this episode, Jay and Sarah reveal the 3 biggest marketing money pits they see mid-market businesses fall into and share actionable solutions to stop wasting money. You’ll learn:

• Why chasing “shiny object” tactics like trendy ads or influencers derails your results—and how to tie tactics to strategy instead.
• How to align sales and marketing teams to ensure the leads you generate convert into revenue.
• Why neglecting your current customers costs you more than you think—and how to invest in retention and loyalty.
• Real-world strategies to allocate your marketing budget more effectively.

With relatable stories and practical advice, this episode will help you stop the waste and start driving real results from every dollar you spend.

Email us: ⁠[email protected]⁠

Website: ⁠www.stringcaninteractive.com⁠

Are your marketing efforts falling flat? In this no-nonsense episode, Jay and Sarah reveal 7 brutally honest tips that will challenge how you think about marketing and uncover the secrets your competitors don’t want you to know. They address the most common mistakes CEOs make and provide actionable solutions to fix them. In this episode, you’ll discover:

• Why bad lead generation is costing you—and how to target the right audience.
• How to stop drowning in vanity metrics and focus on data that grows revenue.
• The truth about AI in marketing: When it works, and when it doesn’t.
• Why “safe” marketing is a surefire way to stay stuck.
• How to align your marketing strategy with your EOS vision to drive sustainable growth.

This episode will empower you to rethink your strategy, take bold action, and outsmart your competition in ways that matter most.

Email us: ⁠[email protected]⁠

Website: ⁠www.stringcaninteractive.com⁠

In this episode, Jay and Sarah dive deep into the frustrations CEOs face when working with marketing agencies and why so many partnerships fail. Drawing from years of experience, they debunk common misconceptions and share actionable strategies to turn these relationships into revenue-driving collaborations. You’ll learn:

• How to define your goals and KPIs before hiring an agency to ensure success.
• Why treating your agency as a partner—not a vendor—leads to better outcomes.
• The communication strategies that prevent ghosting, frustration, and wasted budgets.
• How to evaluate your agency’s performance and hold them accountable for results.

With practical advice and real-world examples, this episode will help you avoid the pitfalls of agency partnerships and create a roadmap for a marketing strategy that works.

Email us: [email protected]

Website: www.stringcaninteractive.com