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Ep 46: The AI Marketing Stack: What's Actually Working for B2B in 2026
Everyone says they're using AI. Very few can point to what it's actually done for pipeline.
In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard share what their agency is actually building and deploying with B2B clients right now: AI consulting, AI audits, and AI driven ABM. Not theory. Real work that's been tested internally for over three years before rolling it out to clients.
What you'll learn:
- How AI consulting works: using custom GPTs and strategic prompts to turn years of client data into a Vision Brief that guides real recommendations
- What an AI audit actually uncovers and how it helps leaders see where they're missing opportunities before competitors pull ahead
- How AI agents are transforming ABM by validating ideal prospects automatically, taking lead quality from 10% valid to 90%
- Why one marketer thought his Google Ads were broken when 90% of the issue was untracked traffic from ChatGPT and AI search
- Where AI hits its ceiling: memory limits, repeated outputs, computing power, and how to push through it
- Why ignoring AI now is like ignoring Google Ads when it first launched
Key insight from this episode: The companies winning with AI aren't using more tools. They're feeding the right data into the right systems and asking better questions.
About Revenue Rewired:
Revenue Rewired is a podcast for B2B marketers, sales leaders, and business owners navigating the intersection of sales and marketing. Hosted by Jay Feitlinger and Sarah Shepard, each episode delivers actionable insights for mid market companies looking to grow revenue strategically.
AI Readiness Assessment here: https://stringcaninteractive.com/ai-marketing-services
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
Keywords: sales targets, revenue goals, sales leadership, quota setting, annual planning, sales team morale, B2B sales strategy, sales and marketing alignment, mid market growth, sales management, employee retention, revenue operations
View all episodes
By Jay Feitlinger and Sarah ShepardEveryone says they're using AI. Very few can point to what it's actually done for pipeline.
In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard share what their agency is actually building and deploying with B2B clients right now: AI consulting, AI audits, and AI driven ABM. Not theory. Real work that's been tested internally for over three years before rolling it out to clients.
What you'll learn:
- How AI consulting works: using custom GPTs and strategic prompts to turn years of client data into a Vision Brief that guides real recommendations
- What an AI audit actually uncovers and how it helps leaders see where they're missing opportunities before competitors pull ahead
- How AI agents are transforming ABM by validating ideal prospects automatically, taking lead quality from 10% valid to 90%
- Why one marketer thought his Google Ads were broken when 90% of the issue was untracked traffic from ChatGPT and AI search
- Where AI hits its ceiling: memory limits, repeated outputs, computing power, and how to push through it
- Why ignoring AI now is like ignoring Google Ads when it first launched
Key insight from this episode: The companies winning with AI aren't using more tools. They're feeding the right data into the right systems and asking better questions.
About Revenue Rewired:
Revenue Rewired is a podcast for B2B marketers, sales leaders, and business owners navigating the intersection of sales and marketing. Hosted by Jay Feitlinger and Sarah Shepard, each episode delivers actionable insights for mid market companies looking to grow revenue strategically.
AI Readiness Assessment here: https://stringcaninteractive.com/ai-marketing-services
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
Keywords: sales targets, revenue goals, sales leadership, quota setting, annual planning, sales team morale, B2B sales strategy, sales and marketing alignment, mid market growth, sales management, employee retention, revenue operations