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Ep 48: The Customer Gold Your Marketing Team Isn’t Getting
Your sales team is sitting on a goldmine of customer insights. And your marketing team will probably never see any of it.
In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard tackle the persistent gap between what sales knows and what marketing actually gets to work with. Inspired by a real conversation Sarah had with a sales leader who admitted he writes his own materials because "marketing doesn't get it," they dig into why this keeps happening and what companies can actually do about it.
Jay brings the sales perspective: asking salespeople to fill out forms, attend extra meetings, or log insights into the CRM is never going to happen. Sarah brings the marketing side: there are ways to extract that gold without burdening sales at all. Together, they walk through practical, low friction solutions that are working right now.
What you'll learn:
- Why salespeople go rogue on messaging and what it really says about your alignment
- The brutal truth about asking sales to "just fill out a form" for marketing
- How AI meeting recording tools like Fathom and CallRail can feed marketing insights without adding a single task to your sales team's plate
- Why your CRM is probably a swamp and how that kills the information bridge between departments
- How to use website analytics, FAQ heat mapping, and chatbot data to learn from customers without touching sales
- Why the old one way bridge from sales to marketing needs to become an infinity loop
- How showing salespeople the revenue impact of shared insights is the only way to earn their buy in
Key insight from this episode: Stop trying to push rope uphill. If you want sales insights flowing to marketing, remove the friction, show the money, and build systems that do the heavy lifting so your salespeople never have to.
About Revenue Rewired:
Revenue Rewired is a podcast for B2B marketers, sales leaders, and business owners navigating the intersection of sales and marketing. Hosted by Jay Feitlinger and Sarah Shepard, each episode delivers actionable insights for mid market companies looking to grow revenue strategically.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
Keywords: sales and marketing alignment, CRM, sales insights, customer intelligence, B2B marketing, lead quality, Fathom, CallRail, AI sales tools, revenue operations, mid market growth, sales enablement, marketing strategy, ROI, marketing tactics, business scaling, sales strategies
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By Jay Feitlinger and Sarah ShepardYour sales team is sitting on a goldmine of customer insights. And your marketing team will probably never see any of it.
In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard tackle the persistent gap between what sales knows and what marketing actually gets to work with. Inspired by a real conversation Sarah had with a sales leader who admitted he writes his own materials because "marketing doesn't get it," they dig into why this keeps happening and what companies can actually do about it.
Jay brings the sales perspective: asking salespeople to fill out forms, attend extra meetings, or log insights into the CRM is never going to happen. Sarah brings the marketing side: there are ways to extract that gold without burdening sales at all. Together, they walk through practical, low friction solutions that are working right now.
What you'll learn:
- Why salespeople go rogue on messaging and what it really says about your alignment
- The brutal truth about asking sales to "just fill out a form" for marketing
- How AI meeting recording tools like Fathom and CallRail can feed marketing insights without adding a single task to your sales team's plate
- Why your CRM is probably a swamp and how that kills the information bridge between departments
- How to use website analytics, FAQ heat mapping, and chatbot data to learn from customers without touching sales
- Why the old one way bridge from sales to marketing needs to become an infinity loop
- How showing salespeople the revenue impact of shared insights is the only way to earn their buy in
Key insight from this episode: Stop trying to push rope uphill. If you want sales insights flowing to marketing, remove the friction, show the money, and build systems that do the heavy lifting so your salespeople never have to.
About Revenue Rewired:
Revenue Rewired is a podcast for B2B marketers, sales leaders, and business owners navigating the intersection of sales and marketing. Hosted by Jay Feitlinger and Sarah Shepard, each episode delivers actionable insights for mid market companies looking to grow revenue strategically.
Contact Us:
Email: [email protected]
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
Keywords: sales and marketing alignment, CRM, sales insights, customer intelligence, B2B marketing, lead quality, Fathom, CallRail, AI sales tools, revenue operations, mid market growth, sales enablement, marketing strategy, ROI, marketing tactics, business scaling, sales strategies