In this episode, I'm dropping a knowledge bomb (I just wanted to say that, actually what I talk about isn't rocket science or a revelation) about one of the best - if not the best- things you can do to achieve a competitive advantage throughout your career.

Some of the books I mention are:

• 1:25 - This is Marketing by Seth Godin
• 2:58 - So Good They Can't Ignore You by Cal Newport 
• 4:45 - Linchpin by Seth Godin
• 5:32 - Obviously Awesome by April Dunford
• 6:11 - Steal Like an Artist by Austin Kleon
• 7:12 - Entrepreneurial You by Dorie Clark
• 7:50 - The War of Art by Steven Pressfield
• 8:24 - Start Finishing by Charlie Gilkey 
• 9:35 - Building a StoryBrand  by Donald Miller
• 11:35 - Stand Out by Dorie Clark

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