Do you ever wonder how to keep the momentum going when juggling a day job and a side project? This week, Nathan and Travis share their experiences with this very thing.

While working on a contract with the University of Oxford, Nathan has also been developing his side project, Dadversity. He brings invaluable insights about the importance of consistency, especially when it comes to maintaining a digital presence on social media. So, grab a notepad because, in this episode, you’ll learn that showing up consistently matters more than a viral post.

Balancing energy and time between your day job and a side project can be a real challenge. They discuss how setting realistic expectations can be a game-changer. Nathan and Travis delve into the concept of a portfolio career and its potential benefits.

Imagine this, you are not tied to one job or one job role; instead, you have multiple income streams from diverse roles that can make your life more fulfilling! We also touch on how to adjust your business model and be creative to decrease the friction and conflict between your side projects and your day job.

Finally, we talk about the importance of consistency and showing up, even when you don't feel like it. 

If you're thinking about a career pivot, juggling a side project, or trying to balance multiple professional commitments, this episode is just what you need. Tune in, and let's redefine work-life balance together!

Episode Links:

Dadversity
RainierDigital

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Kenny Soto joins host, Travis Scott, on the Winding Road Careers podcast.

Kenny is a seasoned marketing leader and growth-focused professional with over eight years of experience in developing and implementing effective digital marketing campaigns.

He has worked with clients such as JP Morgan Chase Bank, Buzzfeed, and Ray Dalio.

He is also the host of the People of Digital Marketing podcast.

In this episode, Kenny shares his career journey, from aspiring to be a doctor to becoming a music theory major and eventually transitioning into marketing. He discusses the importance of note-taking, pattern matching, and documenting one's learning and achievements.

He also shares his approach to career growth, emphasizing the importance of saying yes to opportunities, especially in the early stages of one's career, and the value of viewing oneself as a consultant within a company.

Books Mentioned:
- Rasputin for Hire

Other Links:
- Connect with Kenny on LinkedIn
- People of Digital Marketing Podcast

Follow Winding Road Careers:

• Website: https://www.windingroadcareers.com/
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Lindsay has had a fascinating career. She started out working for startups during the frenzied dot com era, got burned out right before the "dot bomb" happened and went back to school to earn a teaching certificate.

She was a teacher at Oakland Unified for four years before burning out (the typical timeframe for teacher burnout) and was asked to come work in marketing for an entrepreneur she had worked for in the past.

This led to her getting a lot of agency experience and, ultimately, starting her own agency.

Now, she's a solo consultant (more specifically a marketing activist) and loves it. It fits how she likes to work and what she likes to do: teach, build, and advise.

Our conversation dives into her career journey. We also talk about the power of understanding your strengths and playing to them and we even branched off and briefly talked about meditation and how it's helped her.

Connect with Lindsay:

• Lindsay on LinkedIn
• Her company, Open Lines Marketing

Follow Winding Road Careers:

• Website: https://www.windingroadcareers.com/
• Instagram: https://www.instagram.com/windingroadcareers/
• Linkedin: https://www.linkedin.com/company/winding-road-careers/
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• Facebook: https://www.facebook.com/windingroadcareers

Gaby Israel Grinberg is the Co-Founder and Chief Experience Officer at Proofpoint Marketing. She is also the co-host of the podcast, The Master Marketer Show.

Gaby and I talked about: 

• What she learned early in her career that has stuck with her
• Perseverance through personal and professional tragedy and adversity
• The importance of employer transparency

Follow Winding Road Careers:

• Website: https://www.windingroadcareers.com/
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Sometimes we think of a career change as being a 180 from what we were previously doing. However, a common pivot is to make an adjacent change.

An adjacent career change is moving into something that already 'touches' what you're already doing. It's not something completely different.

Dan Cafiero called it "evolving with the market."

He started out in digital advertising and event planning and eventually moved into a more strategic and technical role involved with ABM (account-based marketing) and program management. 

We also talked about:

• What a passion really is and does it apply to your career
• Why you need to try different things to be able to see what you couldn't before- hence the 'adjacent' nature of a career change
• How to take an ABM approach to your job search

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• Website: https://www.windingroadcareers.com/
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April Rinne is a futurist and the author of Flux: 8 Superpowers for Thriving in Constant Change.

If there's anything that's been a constant over the past few years for just about everyone, it's change- and big change. 

There's good change - the kind we opt into. That change is relatively easy.

Then there's bad change - the kind that blindsides us and drives us down the spiral of worst-case scenarios and doomsday.

April and I discuss several ways for dealing with change that she covers in her book. 

Follow Winding Road Careers:

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In Part 1 of my interview with Joel, he talked about how he's built a huge following on social that now gets him paid to produce content.

In Part 2, we shifted gears to talk about his experience as a recruiter and what you can do to get noticed and land interviews after you've made a career change.

Follow Winding Road Careers:

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In Part 1 of my interview with Joel Lalgee, he breaks down how he has grown his LinkedIn following to over 190K followers in just a few years. 

Not only has he built a huge following on LinkedIn, but he's done the same on TikTok and Twitter. 

Now he gets paid to produce content. 

If that's something you aspire to, you're gonna want to give this a listen.

Follow Winding Road Careers:

• Website: https://www.windingroadcareers.com/
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• Linkedin: https://www.linkedin.com/company/winding-road-careers/
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All anyone can talk about right now is AI and ChatGPT which leads me to the question:  Is it even worth it to try to become a better writer?

The short answer is: yes.

If you agree and want to become better at copywriting or want to pivot into copywriting, this episode is for you.

Brannan Sirratt is a non-fiction book coach and editor. She was the editor of my book, Think Differently, and will be the editor of the next book I plan to start writing soon.

Follow Winding Road Careers:

• Website: https://www.windingroadcareers.com/
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Have you ever left a conference feeling like you could have done a better job at meeting people?

Yeah, me too. That's why I wanted to talk with Robbie about his book Croissants vs Bagels  where he talks about this very thing.

A week after our interview I was going to be attending a conference/tradeshow and Robbie offered some tips on how to approach it and what to do in certain, inevitable situations.

If you're planning on attending in-person events this year, this interview (and his book) are essential.

Robbie also has a new book called Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events that will be available March 13, 2023.

Connect with Robbie here.

Check out Robbie's resources here. 

Follow Winding Road Careers:

• Website: https://www.windingroadcareers.com/
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