The Winding Road

Kenny Soto: From Music Theory Major to Top SEO Voice on LinkedIn


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Kenny Soto joins host, Travis Scott, on the Winding Road Careers podcast.

Kenny is a seasoned marketing leader and growth-focused professional with over eight years of experience in developing and implementing effective digital marketing campaigns.

He has worked with clients such as JP Morgan Chase Bank, Buzzfeed, and Ray Dalio.

He is also the host of the People of Digital Marketing podcast.

In this episode, Kenny shares his career journey, from aspiring to be a doctor to becoming a music theory major and eventually transitioning into marketing. He discusses the importance of note-taking, pattern matching, and documenting one's learning and achievements.

He also shares his approach to career growth, emphasizing the importance of saying yes to opportunities, especially in the early stages of one's career, and the value of viewing oneself as a consultant within a company.

Books Mentioned:
- Rasputin for Hire

Other Links:
- Connect with Kenny on LinkedIn
- People of Digital Marketing Podcast

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The Winding RoadBy Travis L. Scott

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