Making a pivot is always challenging. 

The differences between sales and marketing can make this pivot even more challenging. Alexis Scott breaks down how she made the pivot and what she's learned along the way.

• Connect with Alexis on LinkedIn
• Her company, Workspan

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• Website: https://www.windingroadcareers.com/
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Like many marketers right now, Emily Mireault became a RIF casualty and was suddenly in the market for a new role.

After applying to numerous roles in the traditional "spraying and praying" fashion, she decided to do something different. She decided to go all in on using LinkedIn to organically find her next role.

Find out what she did and how it worked in this episode of the Winding Road Careers podcast.

Connect with Emily on LinkedIn

Follow Winding Road Careers:

• Website: https://www.windingroadcareers.com/
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Changing jobs and companies is tough. Most of the time, we jump from one right into the other with barely a break. 

Mallory Lee wanted to change that, so during her interviews, she asked to take a mini-sabbatical between roles- and the companies agreed.

She is now the VP of Operations at Nylas, which means she also moved into a completely different type of business. She needed to learn a new customer persona and market, not to mention adjust to working across multiple time zones (she had mostly been working only in the US Eastern Time Zone).

Find out how she has transitioned and what she learned during her sabbatical.

Follow Winding Road Careers:

• Website: https://www.windingroadcareers.com/
• Instagram: https://www.instagram.com/windingroadcareers/
• Linkedin: https://www.linkedin.com/company/winding-road-careers/
• Twitter: https://twitter.com/thewindingrd
• Facebook: https://www.facebook.com/windingroadcareers

In this episode of the Winding Road podcast, I  welcome Ryan Gunn, a senior marketing operations consultant at Aptitude 8, a consultancy focused on marketing automation and HubSpot. Ryan reflects on his whirlwind first three months on the job, discussing the combination of learning a lot and feeling like an imposter among the highly knowledgeable team at Aptitude.

We talk about:

• Marketing automation
• HubSpot
• Marketing operations
• Revenue operations
• Solutions architecture
• Imposter syndrome
• Learning and growth in a consultancy
• Career paths in marketing
• The role of accountability in writing and music
• The benefits of having a support system
• The importance of partnership and collaboration
• The challenges of maintaining productivity without a support system

Connect with this week’s guest Ryan Gunn

• LinkedIn: https://www.linkedin.com/in/ryanagunn/ 

Follow Winding Road Careers:

• Website: https://www.windingroadcareers.com/
• Instagram: https://www.instagram.com/windingroadcareers/
• Linkedin: https://www.linkedin.com/company/winding-road-careers/
• Twitter: https://twitter.com/thewindingrd
• Facebook: https://www.facebook.com/windingroadcareers

Welcome to this week's episode of the Winding Road Podcast; today’s guest is Jenny Blake.

We say hello to Jenny again to talk about serendipity because our last conversation got caught short (listen to Ep_41); we chat about what we think serendipity is, how it works, and how we can open ourselves to it.

Jenny Blake is an author and podcaster who loves helping people move from friction to flow through smarter systems powered by Delightfully Tiny Teams. She just launched her award-winning third book, Free Time: Lose the Busywork, Love Your Business.

We talk about:

• Increasing our serendipity surface area.
• Croissants Versus Bagels!
• Whoever you talk to at a conference, they want you to talk to them
• If I make one new  friend at a conference, that's a success!
• Soften our vision around specific outcomes; then we can be delighted by whatever occurs
• We don't always know what our next moves are leading us toward

Connect with this week’s guest Jenny Blake

• Amazon: Free Time, Pivot, Life After College
• Podcasts: Pivot with Jenny Blake, Free Time  with Jenny Blake

Follow Winding Road Careers:

• Website: https://www.windingroadcareers.com/
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• Linkedin: https://www.linkedin.com/company/winding-road-careers/
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• Facebook: https://www.facebook.com/windingroadcareers

If you have a non-linear career path, you're all but guaranteeing that you're throwing your resume down a black hole when you apply to jobs and lead with your resume. 

In this episode, I give you the framework to never have to do this again.

Topics discussed:

• I made a promise to myself that if I had to look for another job, for whatever reason, I was not going to find it leading with my resume.
• Find a way for people to talk about you when you're not in the room.
• People don't buy what you do; they buy why you do it.
• How to find a mentor
• How to find and reach out to people you think are interesting and would like to get to know better.
• Why hosting an event is a game changer

Books I mentioned or recommend reading on this topic: 

• The Proximity Principle by Ken Coleman
• Croissants vs Bagels by Robbie Samuels
• Two-Hour Cocktail Party by Nick Gray
• Lose the Resume, Land the Job by Gary Burnison
• The Startup of You by Reid Hoffman and Ben Casnocha
• Steal Like an Artist by Austin Kleon

Connect with me:

• Website: http://www.windingroadcareers.com/
• Instagram: https://www.instagram.com/windingroadcareers/
• Linkedin: https://www.linkedin.com/company/winding-road-careers/
• Twitter: https://twitter.com/thewindingrd
• Facebook: https://www.facebook.com/windingroadcareers

Follow Winding Road Careers:

• Website: https://www.windingroadcareers.com/
• Instagram: https://www.instagram.com/windingroadcareers/
• Linkedin: https://www.linkedin.com/company/winding-road-careers/
• Twitter: https://twitter.com/thewindingrd
• Facebook: https://www.facebook.com/windingroadcareers

Welcome to this week's episode of the Winding Road Podcast; today’s guest is Dorie Clark.

Dorie has been named one of the Top 50 business thinkers in the world by Thinkers50. She is a keynote speaker and teaches executive education at Duke University.
 
She is also the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You and Stand Out, named the #1 Leadership Book of the year by Inc. magazine. A former presidential campaign spokeswoman, she frequently writes for the Harvard Business Review. 

We talk about:

• There are a lot of people building courses. How important is tying the community to those courses?
• How important do you think it is for people to be a part of a community? If they have a non-linear career?
• The resume is irrelevant.
• How do you prioritise the different things you're involved with?
• You talk about the long game in your book; what about a shorter timeframe? 
• How do local network building versus broader entities like Linkedin etc., come into play?
• What was the catalyst for writing your book?

Connect with this week’s guest Dorie Clark

• Website: https://dorieclark.com/ 
• Linkedin: https://www.linkedin.com/in/doriec/ 
• Twitter: https://twitter.com/dorieclark 
• Instagram: https://www.instagram.com/dorieclark/ 
• YouTube: https://www.youtube.com/DorieClark 

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• Website: https://www.windingroadcareers.com/
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• Linkedin: https://www.linkedin.com/company/winding-road-careers/
• Twitter: https://twitter.com/thewindingrd
• Facebook: https://www.facebook.com/windingroadcareers

In today's podcast, we chat with Evan Dunn Director of Growth Marketing at Syncari.

From social work to writing poetry and creative writing to marketing Evan has had a unique career journey . Evan believes in creating conversations that grow revenue.

Topics discussed:

• A family journal
• Marketing copywriting ….and poetry?
• Raising over $400,000 in Kickstarter funds, 
• Growing over 50,000 followers on twitter
• What is happening at Twitter?
• How active are you on LinkedIn?
• Could you see really quick results in terms of relationship building on Twitter, or does it take time?
• Do you have Twitter lists? 
• Are you engaging through the app itself or on the desktop? 
• What advice would you have for people who have recently been laid off ?

Connect with Travis L Scott:

• Website: http://www.windingroadcareers.com/
• Instagram: https://www.instagram.com/windingroadcareers/
• Linkedin: https://www.linkedin.com/company/winding-road-careers/
• Twitter: https://twitter.com/thewindingrd
• Facebook: https://www.facebook.com/travislscott1.0

Connect with this week’s guest  Evan Dunn

• Website: https://syncari.com/ 
• Linkedin: https://www.linkedin.com/in/evanpdunn/ 
• Twitter: https://mobile.twitter.com/evanpdunn 
• A family journal: https://afamilyjournal.com/ 
  
  
  

Follow Winding Road Careers:

• Website: https://www.windingroadcareers.com/
• Instagram: https://www.instagram.com/windingroadcareers/
• Linkedin: https://www.linkedin.com/company/winding-road-careers/
• Twitter: https://twitter.com/thewindingrd
• Facebook: https://www.facebook.com/windingroadcareers

In this week's episode, I chat with Stacey Danheiser who pivoted from marketing within Fortune 500 companies to building and running her own company. 

This episode is like free mentoring and is a must listen for new and experienced marketers alike- especially if you’re an early-career marketer.

She provides some insight that will help marketers navigate how marketing works within their companies and how to be persuasive to get more done and become an internal linchpin. 

Stacy is the founder and CEO of Shake Marketing. She's the author of two books, and she has also built and runs a community called Soar Marketing Society she's a contributing writer for the Rev Genius community that we are both a part of.

Topics discussed:

• What was the catalyst to pivot and start your own company? 
• I was really surprised by the lack of understanding within the organization of what marketing is
• Educating my marketing peers on what good marketing looks like and what role marketing should play.
• Leveraging your relationships
• The decision-making process has changed
• Go meet with your sales team or travel with your sales team, or sit on customer phone calls
•  Trying to mitigate the fear
•  The role of internal selling. Not everybody's comfortable doing that

Connect with Travis L Scott:

• Website: http://www.windingroadcareers.com/
• Instagram: https://www.instagram.com/windingroadcareers/
• Linkedin: https://www.linkedin.com/company/winding-road-careers/
• Twitter: https://twitter.com/thewindingrd
• Facebook: https://www.facebook.com/travislscott1.0

Connect with this week’s guest Stacey Danheiser

• Website: https://www.shakemktg.com/
• Linkedin: https://www.linkedin.com/in/staceydanheiser/
• Twitter: https://twitter.com/Shakemktg
• Instagram: https://www.instagram.com/shakemktg/

Follow Winding Road Careers:

• Website: https://www.windingroadcareers.com/
• Instagram: https://www.instagram.com/windingroadcareers/
• Linkedin: https://www.linkedin.com/company/winding-road-careers/
• Twitter: https://twitter.com/thewindingrd
• Facebook: https://www.facebook.com/windingroadcareers

In early 2021, Heather took a Director of Marketing role at a startup only to find herself laid off about 60 days later because the company wasn’t ready for marketing.

This was the best thing that had ever happened to her because it forced her to reflect on what she enjoyed doing and where she wanted to take her career.

She had always been interested in the technology and process side of marketing which made her curious about Marketing Operations (MOps). As she learned more and more and became immersed in that world, it became more clear that ops was the place for her.

With that in mind, she started networking and making connections in that world and, shortly after, landed a role as a RevOps Manager at a London-based software development company.

In this episode, we talk about the journey of her pivot from Director of Marketing and being responsible for the building and execution of campaigns to Marketing and Revenue Operations where she gets to build the program from the ground up.

If you’re considering a move into ops, this episode is for you!

Helpful links:

• Follow Heather on LinkedIn
• Follow Travis on LinkedIn and Twitter
• Winding Road Careers

Links to Things We Talked About:

• Pavilion
• MO Pros
• Certified Mastery
• Seth Godin
• HubSpot
• Salesforce
• Marketo

Follow Winding Road Careers:

• Website: https://www.windingroadcareers.com/
• Instagram: https://www.instagram.com/windingroadcareers/
• Linkedin: https://www.linkedin.com/company/winding-road-careers/
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