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Ep. 367 | How to Prove Your Company's Claims
In this episode of Sunny Side Up our guest is Melanie Deziel. A writer, speaker, and author with a background in marketing and sales. Melanie discusses the importance of proving value to your customers, the difference between objective and subjective claims, the types of claims that you need to market a product successfully, and much more.
Connect with Melanie Deziel | Follow us on LinkedIn
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By Demandbase
5
55 ratings
In this episode of Sunny Side Up our guest is Melanie Deziel. A writer, speaker, and author with a background in marketing and sales. Melanie discusses the importance of proving value to your customers, the difference between objective and subjective claims, the types of claims that you need to market a product successfully, and much more.
Connect with Melanie Deziel | Follow us on LinkedIn
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