The Shallow take? 30 is just a number...

Or is the lead up to 30 packed with an invisible checklist and a constant toe in comparison culture?

This week, we’re diving into how turning 30, for most feels like a deadline - for success, for beauty, for babies and becoming that shining future self you always dreamed of.

and of course, we're asking... is turning 30 really that deep?

Shallow Socials!

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