How should you structure your marketing campaigns for the upcoming holiday selling season?

On this episode of the 2X eCommerce Podcast Show, I shed a 6 step framework to use to sell more this holiday season for:

- Black friday - friday after thanksgiving

- Super saturday - Panic Saturday is the last Saturday before Christmas

- Cyber Monday or Green Monday - 2nd monday in December - best sales day in december according to eBay

- Boxing Day - December 26th post christmas sales in the UK/Ireland

The six areas I expand upon in this episode are:

1. Own mindshare

2. Finalise or test discount offers

3. Prep up for gifting

4. Psychology - surprise and delight

5. Gift centre - landing pages

6. Email automation

This show is brought to you by 2X Consulting Ltd

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