Once upon a time, Indian firms thought local. Then they started thinking national. Do they need to think local again?

Welcome to Episode 37 of Everything is Everything, a weekly podcast hosted by Amit Varma and Ajay Shah.

In this episode, Ajay and Amit discuss the great waves in the evolution of Indian firms. Until the 1980s, firms thought local, and the branch manager of a firm was like a regional satrap. In the 90s, technology enabled them to nationalise and bring in best practices and processes. But they need to evolve further, as India is not one homogenous market, but is deeply diverse, much more so than Aurope or Africa.

On a related note, do we need to rethink the very design of firms?

This episode was first published on YouTube on March 8, 2024. For magnificent, detailed, juicy show notes, click here.