In this episode, we do a live training session with Curt Sassak where we break down outbound prospecting. 

Originally, this was planned as a session on selling on Zoom, but since Curt said he didn’t have a challenge in this area, I did a swap-out on the fly to cover outbound prospecting. 

Learning how to do cold outreach effectively can be crucial to the success of a business.

Whether you’re starting out or wanting to grow your customer base, I’m sure you’ll enjoy this training session as we learn how to prospect & attract the attention of your ideal client.

Timestamps:

00:00 Intros with Curt

04:20 Overview of the topic - Outbound Prospecting (Flying swap out)

05:10 30,000-foot view on your market (The Secret Weapon)

10:30 Biggest mistakes in prospecting

12:15 The Wider Field Of Concern (Knowing what to say when prospecting)

18:23 The Prospecting Sequence Breakdown

27:22 Checklist when you don’t know what you’re doing wrong

28:58 The Math (How many potential clients should I reach out to?)

31:42 Q&A & wrapup

The State Of Client Acquisition Podcast covers the fascinating world of transforming strangers into clients. Our audience are Small B2B leaders and solopreneurs. We focus on the whole process - Strategy - Positioning - Content - Prospecting - Selling. Got a question you want me to cover? Submit it on www.StateOfClientAcquisition.com.

Watch this episode on YouTube

https://youtu.be/pY4-DE-9QVA

Watch the ungated training on how to win clients in 2022 - The Funnel 🔻 and the Pot 🍲 

https://www.youtube.com/watch?v=kz2iZoITN0I