the Executives: A Dialogue with Majid

EP 37: Syeda Mahrukh Raza, Founder and CEO at Lean Outset

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In this episode, we’re joined by Syeda Mahrukh Raza, Founder and CEO of Lean Outset, a consultancy helping startups achieve product-market fit through user research and lean methodologies. The topic of discussion is Building Successful Digital Products: From Concept to Market Fit through User and Market Research and Innovation.

Chapters

  • 00:30 Introduction to Syeda Mahrukh Raza
  • 03:28 The inspiration behind founding Lean Outset
  • 05:28 Challenges faced when starting Lean Outset
  • 08:00 Identifying user pain points in digital product development
  • 10:35 Addressing cases where the customer is not the end-user (B2B2C scenarios)
  • 16:10 Guiding startups through the product discovery phase
  • 20:19 Helping startups pivot to achieve product-market fit
  • 27:22 Strategies for startups to thrive across different industries
  • 29:38 The role of user and market research in shaping product development
  • 34:08 Integrating design thinking into product development
  • 37:00 Lean Outset’s services and how they empower businesses
  • 45:58 Closing remarks and advice for listeners

    • Mahrukh draws from her experience with top clients like TeamViewer and DP World to share actionable insights for startups and established companies. Whether you’re a founder, product manager, or tech enthusiast, this conversation is valuable!

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    📚 Guest Bio:

    Syeda Mahrukh Raza is the Founder and CEO of Lean Outset, a consultancy specializing in helping startups achieve product-market fit through user research and lean methodologies. With over 7 years of experience in product and service companies, she has worked with leading brands like TeamViewer and DP World. Passionate about solving user pain points and driving innovation, Syeda empowers businesses to develop digital products that deliver unique value and succeed in competitive markets.

    📢 Connect with Syeda Mahrukh Raza

    • LinkedIn: https://www.linkedin.com/in/syedamahrukhraza/
    • Lean OutsetÖ https://leanoutset.webflow.io/

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