Run The Block

Ep. 37 The 6 Skills You Need To Build Success: Business Periodization 101


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Overview:

In this episode of Run The Block, Michael & Cam cover the concept of business periodization and the importance of mastering different skill sets in order to be successful in product and service-based businesses. The conversation also discusses the importance of autonomy, competence, and relatedness in self-determination theory, as well as the three foundational freedoms: financial freedom, time freedom, and freedom of purpose. The presentation includes a breakdown of the sales process and the importance of effective productivity.

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Key Takeaways/Sound Bites:
  • "Business periodization is a game changer for most business owners once they understand and utilize it."
  • "The goal of marketing is for you and your milkshake to bring all of the people to the yard."
  • "There are five ways to generate leads: organic marketing, affiliate marketing, partnerships, cold outreach, and paid traffic."
  • "Systems are sets of processes that create efficiency in day-to-day operations."

Show Notes:

00:00 AI Jailbreaking and Trust

02:23 Introduction to Business Periodization

03:22 The Importance of Business Periodization

04:19 Fundamental Beliefs

05:56 Effective Productivity vs. Being Productive

16:09 Mastering the Primary Skill Set

21:20 The Sales Process: Building Rapport and Discovery

23:07 Effective Productivity: Doing the Right Things

23:36 The Three Main Skill Sets of Business Periodization

24:33 Generating Leads: The Five Ways to Market & Grow Your Business or Brand

31:24 Creating Efficiency and Time Freedom with Systems and Technology

36:24 The Art of Persuasion: Copywriting, Public Speaking, and Behavior Change

42:38 The Wrap Up & Next Steps

...more
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Run The BlockBy Cam Sulsona