Run The Block
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Run The Block episodes

  • Ep. 39 Niche down or go wide debate, Prime Day Deals Updates, and outcome based marketing
    Overview:

    In this episode of Run The Block, Summary Cam and Michael cover updates to Amazon Prime Day Deals, niche down versus going wide in business, how to use outcomes in business for marketing purposes and emphasizing the need for focus on delivering results and creating offers that address the desired outcomes of your target audience.

    Connect:

    Wanna know more about Cam, Micheal or The Live RICH Project ?

    Connect w/ us on Twitter (X) & Instagram so we can continue the convo

    @cam.explains | @michael_connects

    *Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/

    ps - 🔑 The Live RICH Community is above to go LIVE (officially on July 7th) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list.

    We'll be opening a few select spots for July before we go full scale.

    Sound Bites:
    • "90% of my Amazon businesses now done after these shenanigans. Never again. Never again."
    • "Best possible experience, most possible convenience."

    Show Notes:

    Chapters


    00:00 Amazon's Prime Day Deals Update

    10:52 Supporting Local Businesses

    18:00 Niche Down: Gain Laser Focus and Outperform Competitors

    19:31 Go Wide: Leveraging Strengths and Moving from Strength to Strength

    26:05 Speaking to Outcomes in Business and Marketing

    27:27 The Importance of Experience and Convenience

    29:45 Building Healthy Habits alongside Weight Loss Programs

    32:40 Selling What People Want and Need

    38:11 Financial Challenges and Concerns

    45:41 The Impact of Convenience and Technology on Spending

    48 min
  • Ep. 38 Amazon Prime Day Record Sales, How do colleges actually make money, and the future of education and online communities
    Overview:

    In this episode of Run The Block, Cam and Michael discuss Amazon Prime Day Sales, worker injuries at Amazon warehouses (during these increased sales periods). They also jump into the alarming increase in college tuition over the past four decades, the growing number of non-academic administrative employees in universities, and the high percentage of underemployed college graduates. They bridge these topics to display the benefits of online learning, community-based education, and mentorship programs. They also highlight the need for individuals to take responsibility for their own education and career paths while looking for groups, youtube channels and more relative to one's current level and goals.

    Connect:

    Wanna know more about Cam, Micheal or The Live RICH Project ?

    Connect w/ us on Twitter (X) & Instagram so we can continue the convo

    @cam.explains | @michael_connects

    *Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/

    ps - 🔑 The Live RICH Community is now LIVE) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list.

    We'll be opening a few select spots in July before we go full scale.

    Sound Bites:

    "Half of college graduates end up in jobs that don't require a degree."

    "The future of education is something that needs to be decentralized, far more effective, fuel efficient."

    "Take Responsibility."

    Show Notes:

    00:20 Amazon Prime Day

    08:16 Worker Injuries at Amazon Warehouses

    15:55 The Alarming Rise in College Tuition

    25:38 The Misappropriation of Funds by Universities

    31:06 The Need for a Better Way to Learn

    37:21 The Benefits of Online Learning and Mentorship

    46:26 Investing in Education Relative to Your Goals

    1 hr 3 min
  • Ep. 37 The 6 Skills You Need To Build Success: Business Periodization 101
    Overview:

    In this episode of Run The Block, Michael & Cam cover the concept of business periodization and the importance of mastering different skill sets in order to be successful in product and service-based businesses. The conversation also discusses the importance of autonomy, competence, and relatedness in self-determination theory, as well as the three foundational freedoms: financial freedom, time freedom, and freedom of purpose. The presentation includes a breakdown of the sales process and the importance of effective productivity.

    See The FULL Video Breakdown on X or YouTube Here:

    The Live RICH Project X

    The Live RICH Project YouTube

    Connect:

    Wanna know more about Cam, Micheal or The Live RICH Project ?

    Connect w/ us on Twitter (X) & Instagram so we can continue the convo

    @cam.explains | @michael_connects

    *Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/

    ps - 🔑 The Live RICH Community is above to go LIVE (officially on July 7th) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list.

    We'll be opening a few select spots for July before we go full scale.

    Key Takeaways/Sound Bites:
    • "Business periodization is a game changer for most business owners once they understand and utilize it."
    • "The goal of marketing is for you and your milkshake to bring all of the people to the yard."
    • "There are five ways to generate leads: organic marketing, affiliate marketing, partnerships, cold outreach, and paid traffic."
    • "Systems are sets of processes that create efficiency in day-to-day operations."

    Show Notes:

    00:00 AI Jailbreaking and Trust

    02:23 Introduction to Business Periodization

    03:22 The Importance of Business Periodization

    04:19 Fundamental Beliefs

    05:56 Effective Productivity vs. Being Productive

    16:09 Mastering the Primary Skill Set

    21:20 The Sales Process: Building Rapport and Discovery

    23:07 Effective Productivity: Doing the Right Things

    23:36 The Three Main Skill Sets of Business Periodization

    24:33 Generating Leads: The Five Ways to Market & Grow Your Business or Brand

    31:24 Creating Efficiency and Time Freedom with Systems and Technology

    36:24 The Art of Persuasion: Copywriting, Public Speaking, and Behavior Change

    42:38 The Wrap Up & Next Steps

    47 min
  • Ep. 36 Does podcast length matter, how consumers search online now, & is buy now pay later trouble brewing for business owners?
    Overview:

    In this episode of Run The Block, Michael & Cam discuss the optimal length for podcasts, the importance of using podcasts (and long-form content) as a top-of-funnel nurturing tools, they explore the changing landscape of online search with social media and AI chatbots vs. search engines like google, and buy now pay later loans and the potential risks associated with them for business owners

    Also, they announce the upcoming launch of The Live RICH Project, a community focused on empowering individuals with knowledge and skills to improve their lives (waiting list details below).

    Connect:

    Wanna know more about Cam, Micheal or The Live RICH Project ?

    Connect w/ us on Twitter (X) & Instagram so we can continue the convo

    @cam.explains | @michael_connects

    *Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/

    ps - 🔑 The Live RICH Community is above to go LIVE (officially on July 8th) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list.

    The Live RICH Project comes to life on July 8th, focusing on education, mentorship, and empowerment."

    We'll be opening a few select spots for July before we go full scale so DM michael @michael_connects for all the details.

    Key Takeaways:
    • Podcasts are effective for top-of-funnel marketing and nurturing relationships with your audience.
    • Online search behavior has shifted, with social media and AI chatbots becoming popular sources of information.
    • There is a need for better education and financial literacy to address issues such as record debt, obesity, and health problems.


    Show Notes:

    00:00 Introduction

    03:34 The Optimal Length for Podcasts

    08:30 Enrolling others in your mission.

    14:19 Creating opt-ins with content.

    19:41 Nurture sequence for customer conversion.

    20:59 The Changing Landscape of Search Engines

    29:11 Lionel Messi's Take on The G.O.A.T.

    34:40 The Impact of Michael Jordan

    35:36 The Role of Timing in Greatness

    42:03 The Rise of Phantom Debt from Buy Now Pay Later Loans

    52:22 Unconventional Protest: Pooping in the River

    01:01:01 Announcing the Liverich Project: Education, Empowerment, and Financial Literacy

    01:04:50 The value of skills.

    1 hr 11 min
  • Ep. 35 Who actually uses social media (breakdown), What's happening to the 'middle class' and How to be stay ready for what's next
    Overview:

    In this episode of Run The Block, Michael and Cam discuss social media marketing strategies and the importance of understanding your target audience for SEO or social media shopping tools to rank higher.

    They also jump into the financial struggles faced by the majority of people right now, and why building your own business or side hustle to Live RICH through ownership has never been easier. Tune in for all this and much more...

    Connect:

    Wanna know more about Cam, Micheal or The Live RICH Project?

    Connect w/ us on Twitter (X) & Instagram so we can continue the convo

    @cam.explains | @michael_connects

    ps - 🔑 The Live RICH Community is above to go LIVE (officially on July 7th) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list.

    We'll be opening a few select spots for July before we go full scale.

    btw - If you're looking to start or further your nutritional education, Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/

    Key Takeaways:
    • Different social media platforms have different user demographics, so it's important to choose the right platform for your target audience.
    • Building a side hustle or business is crucial for generating wealth through ownership.
    • Acquiring skills, learning sales and marketing, and taking advantage of opportunities are key to success.
    • The future of education needs to focus on teaching relevant skills and knowledge.
    • Timing plays a significant role in success, and being prepared for opportunities is essential.

    Show Notes:

    [00:00:56] Who got Sunscreen and who got a Sunburn?

    [00:07:00] YouTube's Impact Across Generations.

    [00:08:37] Utilizing Social Media Platforms.

    [00:14:27] Crushing it on Snapchat advice.

    [00:17:49] Email marketing's importance in 2024.

    [00:22:03] Social media shopping trends.

    [00:23:03] TikTok shop and potential risks.

    [00:26:23] Building effective marketing funnels.

    [00:30:47] Financial Education and Strategies.

    [00:36:31] Future of education

    [00:40:29] Rental market impact.

    [00:41:33] Time to go all in.

    [00:46:50] Timing and market insights.

    [00:48:15] Timing and success of billionaires.

    [00:52:33] Opportunity during chaotic times.

    [00:55:13] Learning valuable skill sets.

    [00:58:59] Building wealth through side hustles.

    [01:01:58] Diverse ecosystem for prosperity.

    1 hr 3 min
  • Ep. 34 The 4 Pillars Of Success: How To Build Your Own RICH Life (Following These Simple Steps)
    Overview:

    On Today's Episode of Run The Block, The guys cover How To Live RICH. What does that mean? How can you build a life full of passion and adventure that provides purpose and puts money in the bank? Michael and Cam talk shop on the 4 pillars of success to building a RICH life, when to seek mentorship and community, how to tie this into a new or current business model for service providers or products (ecomm), and overview the importance of being the authentic you! Tune in to find out how you too can Live RICH!

    Connect:

    Wanna know more about Cam, Micheal or The Live RICH Project ?

    Connect w/ us on Twitter (X) & Instagram so we can continue the convo

    @cam.explains | @michael_connects

    *Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/

    ps - 🔑 we love working w/ coaches that have wild missions & untapped potential | 💬 DM me ‘c-suite’ if you want more details. We'll be opening 3 spots for July.

    Live RICH community - starts July 15th! First 25 members get the founders admission* DM Michael ( @michael_connects ) to join the waitlist now!


    Sounds Bites:

    "Your mess is your message. Don't be afraid to put yourself out there because when you put out the real raw unfiltered truth about you and what you've been through, you don't know who in the audience is going to connect to it."

    "We have to give people hope. We have to give people the ability to do for themselves. And by the way, that just comes from knowledge."

    "Self-development is the key to all development."


    Show Notes:

    00:01 Is X listening to us?

    08:08 Building a Rich Life

    25:18 Leadership: Guiding and Empowering Others

    32:45 Values: Defining Who You Are and What You Stand For

    40:47 Innovation: Constantly Evolving and Developing

    42:30 Community: The Power of Connection and Support

    43:53 The Power of Self-Development and Innovation

    46:20 Building a Business and Monetizing Skills

    50:13 The Role of Emerging Technology in Growth

    56:45 The Importance of Contribution and Giving Back

    01:01:30 Creating Harmony and Fostering Social Awareness

    01:08:13 Prioritizing Health and Wellness for Success

    01:11:54 Living by Core Values and Finding Your Higher Calling

    1 hr 21 min
  • Ep. 33 Launching a Successful Group Coaching Model In 90 Days
    Overview:

    In This Episode of Run The Block, Michael & Cam break down - How to launch a successful group coaching model.

    They discuss the importance of determining the rationale and outcome, choosing deliverables and features, articulating benefits, and setting the length and price of the program. They also talk about creating marketing materials, launching the group, and the options for future cohorts or evergreen groups - emphasizing the value of engaging the audience, collecting feedback, and promoting one-on-one coaching. Michael and Cam also touch on the finer points of executing marketing strategies, including email campaigns and lead magnets.

    Show Notes:

    00:01 The Harvard Study on Aliens and the Theories Surrounding Them

    08:13 Launching a Successful Group Coaching Model

    26:13 Articulating Benefits and Setting Length and Price

    33:37 Creating Marketing Materials and Engaging the Audience

    39:29 Promoting One-on-One Coaching and Future Cohorts

    41:04 Executing Effective Marketing Strategies

    44:37 The Power of Waitlists

    49:19 Monetizing Your Passion or Skill Set

    53:24 The Importance of Pricing

    58:42 Group Programs: Benefits and Challenges

    01:05:30 The Changing Market

    01:10:56 We're Here to Help

    01:15:40 Final Thoughts: Get to Work


    Connect:

    Wanna know more about Cam, Micheal or The Live RICH Project ?

    Connect w/ us on Twitter (X) & Instagram so we can continue the convo

    @cam.explains | @michael_connects

    *Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/

    ps - 🔑 we love working w/ coaches that have wild missions & untapped potential | 💬 DM me ‘c-suite’ if you want more details. We'll be opening 3 spots for July.


    1 hr 16 min
  • Ep 32. UnSkipable Ads, TikTok Tells Creators How To Make Money, No more like button, and Hidden fees or terms with ai
    Overview:

    The episode covers X removing the like button, Instagram testing unskippable ads, and TikTok's transparency on audience growth. Tune in for a mix of tech news and humorous banter!

    Connect:

    Wanna know more about Cam, Micheal or The Live RICH Project?

    Connect w/ us on Twitter (X) & Instagram so we can continue the convo

    @cam.explains | @michael_connects

    *Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/

    ps - 🔑 we love working w/ coaches that have wild missions & untapped potential | 💬 DM Michael_Connects "refresh" if you want more details. We'll be opening 3 spots for July.

    Key Takeaways:

    The removal of the like button on social media platforms can have both positive and negative implications, such as increased privacy and reduced validation for users.

    Leveraging influencer marketing with nano influencers can be more cost-effective and targeted compared to working with larger influencers.

    AI technology is advancing rapidly and has the potential to revolutionize content creation and automation.

    Despite the challenges and uncertainties in the world, it is important to focus on building unity and community to create positive change.

    There is still ample opportunity for individuals to start creating content and sharing their message, as the online space continues to grow and evolve. Unskippable ads on Instagram may lead to user frustration and a potential decline in user engagement.

    Storytelling is a powerful tool on TikTok and other platforms, as it builds trust and resonates with audiences.

    The terms and conditions of Adobe's software raise concerns about ownership and usage rights of user content.

    Individuals should strive to decentralize and collaborate with others to reclaim their power and build resilient communities.

    Show Notes:

    [00:01:11] Social media platform changes.

    [00:06:30] Oversensitization to global tensions.

    [00:09:01] Influencer marketing profitability.

    [00:14:28] "Nano" influencers and their impact.

    [00:17:42] The disappearing like button.

    [00:21:30] Why X removed the like button.

    [00:24:20] Content creation challenges and habits.

    [00:26:45] The future of AI.

    [00:30:08] Leveraging technology for podcast efficiency.

    [00:33:52] Instagram's Unskipable ads - coming soon?!?

    [00:37:55] Ad Evolutions

    [00:40:15] TikTok Releases Info On How To Make Money

    [00:42:29] The power of influencer marketing.

    [00:44:16] TikTok as a search engine.

    [00:47:16] The importance of storytelling.

    [00:53:22] The power of positivity.

    [00:55:13] Adobe's concerning content license.

    [00:59:49] Ownership of AI-generated content.

    [01:05:20] Power dynamics in tech industry.

    [01:08:47] The future of collaboration.

    1 hr 10 min
  • Ep. 31 How Much Do Influencers Really Make, what a national study found about ultra processed foods, and the surprising top rated news app...
    Overview:

    Welcome, welcome, welcome... On this episode of Run the Block, we dive into the world of influencers, and how much money do they actually make?!?. which surprising app is now the top rated "news" app, and the U.S. government's findings on ultra-processed foods - which sounds crazy...FOR REAL!?! Tune in for an insightful and engaging discussion on these topics and much, much more...

    Connect:

    Wanna know more about Cam, Micheal or The Live RICH Project ?

    Connect w/ us on Twitter (X) & Instagram so we can continue the convo

    @cam.explains | @michael_connects

    *Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/

    ps - when you're ready, here's how we can help...

    Step 1: FREE The Live Rich Project Community coming 7/10

    Step 2: 🔑 we love working w/ coaches that have wild missions & untapped potential | 💬 DM one of us ‘c-suite’ if you want more details. We'll be opening 3 spots for July.

    Time Stamps:

    [00:01:01] Taking the white pill.

    [00:06:11] Is it worth being an influencer?

    [00:10:14] Leveraging influencers for growth.

    [00:13:11] Building Personal Brand as Influencer.

    [00:16:20] Middle management layoffs trend.

    [00:22:29] The future of non-compete agreements.

    [00:25:40] Developing new skills for growth.

    [00:28:46] Joining communities for growth.

    [00:30:49] Social media comparison.

    [00:36:59] News and social media trends.

    [00:40:46] Limiting social media consumption.

    [00:41:09] Stop making it about who.

    [00:44:56] Unhealthy ultra-processed foods.

    [00:49:17] The Amish lifestyle.

    [00:53:40] The importance of lifestyle.

    [00:56:29] Q&A sessions.

    Takeaways:

    The breakdown of 'pills' from the Matrix provides insight into different ideologies and perspectives.

    The reality of being an influencer is explored, highlighting the challenges and potential income associated with building an audience.

    The impact of AI on middle management is discussed, shedding light on the changing landscape of the workforce.

    The importance of skill development and community involvement is emphasized for individuals navigating the evolving job market. Joining multiple communities exposes individuals to diverse ideas and possibilities.

    Social media can have a negative impact on mental health, leading to comparison and exposure to constant negativity.

    The rise of X as a news app reflects a shift in news consumption patterns, with traditional media outlets catering to an older demographic.

    The controversy surrounding ultra-processed foods and their impact on weight gain highlights the complexity of dietary guidelines and the importance of individual lifestyle factors.

    Audience engagement and participation are encouraged, with a focus on addressing audience questions and providing valuable insights and advice.


    pps - Connect w/ us on Twitter (X) & Instagram so we can continue the convo

    @cam.explains | @michael_connects

    58 min
  • Ep. 30 Zoom Fatigue, Growing On Twitter (x), and Americans - Stolen Identities
    Connect:

    Wanna know more about Cam, Micheal or The Live RICH Project?

    Connect w/ us on Twitter (X) & Instagram so we can continue the convo

    @cam.explains | @michael_connects

    *Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/

    ps - 🔑 we love working w/ coaches that have wild missions & untapped potential | 💬 DM me ‘c-suite’ if you want more details. We'll be opening 3 spots for July.

    Key Notes:


    [00:03:49] Zoom fatigue and meetings.

    [00:04:55] Remote workers go days indoors.

    [00:11:01] Importance of building communities.

    [00:13:27] Get out of the house.

    [00:18:36] Productivity

    [00:19:42] Identity theft in tech jobs.

    [00:23:01] Data Security Concerns.

    [00:28:46] Conor McGregor's controversial persona.

    [00:31:39] The allure of a UFC comeback.

    [00:34:49] Silver tsunami and business retirement.

    [00:39:25] Business owners transitioning post-retirement.

    [00:43:15] The best deals you don't hear about

    [00:45:38] Twitter posting frequency for growth.

    [00:50:40] Video as the future trend.

    [00:55:32] The movement to allocation economy.

    [00:56:36] The future of AI and VAs.

    [01:01:30] Musical happiness peak

    [01:06:22] Steve Jobs' business strategies.

    [01:08:42] Future Visionaries and AI Integration.

    1 hr 11 min

About Run The Block

From the publisher's feed

Hey, I’m Cam Explains and this is RUN THE BLOCK where I’m bringing together Coaches, Entrepreneurs, Freelancers, and more to share best practices to level up your skills and earn XP in no time!