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In today’s episode we talk to Elliot Midalia and Shaun Greenblo, the joint Managing Directors of Boody.

Boody is an Australian owned and run business who design and sell soft and functional everyday essentials made from organic bamboo. They offer affordable and luxuriously soft basics, designed to stand the test of time and be worn often while treading as lightly as possible on the planet and its resources. 

Through popularity and customer inspiration, the brand has continued to expand its offering. Their collections have expanded to the entire wardrobe; including socks, underwear, tops, and leggings, and recently, they launched their own activewear and lounge collections: Boody Active and Boody Lounge. 

During our conversation today with Shaun and Elliot we discuss:

• The businesses creation and how the brand has grown with the customer and the changing of hands from the “Founder Father’s” to their sons;
• The importance and significance of using Bamboo as their material of choice, and the benefits this has on the planet;
• Their professional backgrounds and how past experience in business lead to their ongoing success at Boody;
• The challenges that Boody faced during 2020;
• Continued international expansion and the struggles in going global;
• And , finally, what The future holds for Boody.

A huge thank you to Elliot and Shaun for joining us. We hope you enjoy this conversation!

SELECTED LINKS FROM THE EPISODE

If you would like to learn more about Shaun & Elliot and Boody:

• Boody
• Boody (Instagram)
• Elliot Midalia (LinkedIn)
• Shaun Greenblo  (LinkedIn)
• Boody (LinkedIn)