In this episode we welcome Betty Most, a River Falls native with over 41 years of real estate experience. Betty shares her incredible journey from nursing to becoming one of the top-producing agents in Western Wisconsin.

Betty opens up about her work ethic rooted in farm life, her transition into real estate in the 1980s, and how mentorship shaped her career. We dive into how the real estate market has shifted in 2025, what sellers need to know today, and why experience matters when navigating challenges like last-minute repairs and negotiations.

You'll hear Betty's insights on:

• Building a sustainable business through relationships

• Staying energized and motivated after four decades in the industry

• Why "fun" and "stress management" are key parts of client service

• How her husband and business partner, Randy, keeps everything moving behind the scenes

If you're looking for wisdom, laughs, and real estate truths from someone who's seen it all, you won't want to miss this conversation.

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