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Paying it forward is an investment – one made happily by Mike Mellor, who followed his passion as a Chief Marketing & Business Development Officer for the New York-based law firm of Pryor Cashman LLP.
In this episode, Mike shares words of wisdom as well as important career and life perspectives with Host Nicky Acuna Ocana. You’ll learn how Mike came to work in legal services, what it’s like to support busy Attorneys and why it’s so important to secure their buy-in.
By constantly staying conscious of the need to bring maximum value-add with minimal interference, Mike keeps his marketing function relevant and demonstrably positive for the bottom line.
You can go ahead and call it sales, because in his opinion everything is – which is one of many reasons Mike believes networking and mentoring – along with curiosity above all else – are such important components of the marketer’s portfolio. Homework and preparation are also key!
Enjoy this lively conversation with a CMO at the top of his game when it comes to making bottom-line contributions for his firm.
Paying it forward is an investment – one made happily by Mike Mellor, who followed his passion as a Chief Marketing & Business Development Officer for the New York-based law firm of Pryor Cashman LLP.
In this episode, Mike shares words of wisdom as well as important career and life perspectives with Host Nicky Acuna Ocana. You’ll learn how Mike came to work in legal services, what it’s like to support busy Attorneys and why it’s so important to secure their buy-in.
By constantly staying conscious of the need to bring maximum value-add with minimal interference, Mike keeps his marketing function relevant and demonstrably positive for the bottom line.
You can go ahead and call it sales, because in his opinion everything is – which is one of many reasons Mike believes networking and mentoring – along with curiosity above all else – are such important components of the marketer’s portfolio. Homework and preparation are also key!
Enjoy this lively conversation with a CMO at the top of his game when it comes to making bottom-line contributions for his firm.
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