Innovation and NPD in Beer 🍻

New Product Development - Something DEYA are industry leading in without question!

When brewers from outside the UK ask me ‘which UK brewery should I try’ I nearly always say DEYA. 

Why? Because I know, whatever the style that person loves, DEYA will nail it.

That, in my opinion, is world class NPD.

In this episode, I sit down with Gareth Moore from DEYA to dive deep into their NPD process and what’s coming up in 2025.

We talk hop selection, relationships with suppliers and customer feedback loops.

Gareth’s insights are an absolute goldmine not just for brewers, but anyone involved in the NPD process.

My favourite topics Gareth covered:
•⁠ ⁠The key elements of a killer NPD process
•⁠ ⁠How DEYA approaches innovation without losing what makes them unique
•⁠ ⁠The role of customer feedback in shaping new beers
•⁠ ⁠Lessons learned from brewing failures (and how to avoid them)
•⁠ ⁠Trends that are shaping the future of craft beer

Check it out and let me know your thoughts!

Simpsons Malt - Show sponsors have just released their 2024 Sustainability report, your chance to make a sustainable malt supplier! Read here -> https://www.simpsonsmalt.co.uk/wp-content/uploads/2024/08/Simpsons-Malt-Sustainability-Report-2024-Digital.pdf

My LinkedIn - https://linkedin.com/in/chris-lewington

DEYA Brewing - https://www.deyabrewing.com/collections/deya-brewery-taproom

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