Social Media Analytics Tools

Are you using the right social media analytics tools so that you can gather and quickly organize data and extract meaningful opinions, emotions and trends about customers?

 

 

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Host 1:                         00:00               Podcasting from southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages. We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era. From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host 2:                         00:30               Hello everyone. Happy New Year and Welcome to On The Net, where it’s all about your online presence. Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size. Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions. My name is Lisa Maier and I am the CEO at DirectiveGroup, a digital marketing agency that helps businesses dominate their market. It’s always an honor to be able to spend some time with you, so again I thank Lunarpages for inviting us back to speak. For those of you listening to our guest episode for the first time, our marketing agency has had a long and trusted partnership with Lunarpages for many, many years so it is an absolute pleasure to be here as a guest speaker.

Host 2:                         01:23               Let’s jump right in. Social media isn’t new, but some businesses are still struggling with measuring its efficacy.  Social media marketing has opened up new channels and tools to disseminate targeted messages in order to promote businesses and various offers. But do you know what’s trending or what your target audience is looking for in terms of content, what is the best time to schedule your posts for your target group or even how your content is performing in comparison to that of your competitors?  To fully reap the benefits of your social media marketing efforts, marketers have to keep a finger on the pulse of the audience so that they can focus on the right social media goals and choose the right metrics to measure success. In order to efficiently prove ROI,

Host 2:                         02:17               marketers need access to the right tools and that is where social media analytics comes in handy. Social media analytics tools can help gather and quickly organize data from your accounts and campaigns to track and discover consumer responses across numerous online sources. These analytics tools can be used to measure social media performance and extract meaningful opinions, emotions and trends about customers so that marketers can improve campaign performance. Here is a rundown on six of the most robust Social Media Analytics tools that you can use to measure your core social media metrics, KPIs and compare different strategies. Let’s start with Hootsuite.