OnBase: Smashing Sales and Marketing Misalignments

Ep. 382| The Journey of Transforming a Brand


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In this episode of Sunny Side Up, host Andrew Smith talks with Andrea Winkle, a leader in the IT channel space and a 16-year veteran of Insight Enterprises. Andrea shares her journey of helping Insight transform from a reseller to a bold solutions integrator, as well as how their core values of Hunger, Heart, and Harmony have enabled them to become the leading solutions integrator for their customers.

She dives into the e-commerce transformation led by Amazon alum Rob Green, which enabled customers to have a consumer experience when purchasing for B2B. She also explains how Insight is adapting to the current economic climate to provide products and solutions that help simplify complex processes, cut costs, and remain innovative.


Connect with Andrea Winkle | Follow us on LinkedIn

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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