Kevin, Julie, and Jackie unpack the difference between shortcut thinking and strategic depth in marketing—from the value of real buyer stories to asking better follow-up questions. They explore how transparency, timing, and self-awareness can shape stronger marketing strategies without leaning on fear or fluff. Plus: AI overload, advisory boards, and what happens when salespeople skip the long game.

Story Time: 

• Julie shares the best interview question she’s heard—and how it changes team culture.

Jackie’s husband donates blood—and the group discusses how builders can build loyalty by closing the feedback loop.

Kevin reflects on the difference between discovering problems vs. solving them once—and why advisory boards must be experiential, not just informational.

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In The News: 

Why "Just" is the Most Dangerous Word in Marketing and Design

Debt Data Rings Alarms

Do Homebuilders Waste Money on Marketing No One Trusts?

Things We Love - Things We Hate:

• Julie hates that Meta keeps tweaking ad settings behind the scenes—expect an update from Sarah Simmerman soon.