In this episode, Kevin, Beth, and Julie tackle the power of foundational marketing—reminding us that great content isn't a trend, it's the baseline. They unpack why “just run more ads” is a dangerous trap, how AI is becoming a real-world assistant (but also maybe your nosy coworker), and what Disney, Chick-fil-A, and Hamilton all teach us about brand experience. Plus, why resale is back, price reductions aren’t a failure, and cookies might be eternal after all.

Story Time (1:15):

• Julie shares how simply improving website content transformed lead quality and campaign results.
• Beth reminds us that content needs intentionality—posting for followers ≠ posting for buyers.
• Beth “confesses” to inviting Kevin to a strategy call—and how collaboration shifted a builder’s mindset.
• Kevin reflects on staying calm in market chaos and helping new marketers zoom out from ad metrics to real business impact. AI to the rescue: Kevin uses "deep research" AI to fix his fridge (and skips paying an overpriced repair bill).

SPECIAL ANNOUNCEMENTS

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In The News: 

• Opt-In To OpenAI’s Memory Feature? 5 Crucial Things To Know
• How Tariffs Will Impact Digital Ad Spend (in surprising ways!)
• Google Will Keep Cookies and Backtrack on its Opt-Out Plans
• New Data: Google's AI Overviews are Hurting (Some) Click-through Rates

Things We Love - Things We Hate:

• Beth: Loved Disney’s flawless experience (and its marketing mastery); felt the pain of Universal’s less-than-magical contrast.
• Julie: Finally saw Hamilton live—loved it even more than expected, especially with her fully-costumed son 
• Kevin: Loves carbs in Italy, hates the chaos of driving through medieval towns (and possibly racking up €500 in traffic violations).
• BONUS - link to the Chik-fil-a article Kevin referenced