In this episode, the team dives into why smart, intentional content is still the most effective marketing tool builders have - especially in a slower market. They break down AI trends, pricing pivots, and the return of resale competition, reminding marketers to stop oversimplifying strategy with “more ads.” Plus, deep thoughts on brand experiences from Disney to Chick-fil-A, and why sometimes the most market-proof thing you can do is just care more than your competitors.