Market Proof Marketing · MPM_Episode_386

Kevin, Jackie, and Beth explore why panic marketing leads to bad decisions—and why AI, chatbots, and SEO are still misunderstood tools, not magical solutions. They unpack the overreaction to AI “replacing” Google, the importance of strategic authority in marketing, and the hard truth that too much content is just as bad as too little. Plus: how builders can actually compete with resale, avoid misleading optimism, and why YouTube is still often the most underused, but valuable tool in your toolkit.

Story Time:

• Beth makes a call for marketers to reclaim authority—and stop letting others clutter the top of the funnel.
• Jackie recounts the “ChatGPT is replacing Google” debate—and why data still tells a different story.
•  Inspiration and burnout: Why looking outside the industry isn’t helpful without true internal context.
• Kevin reflects on building your message for marketers who’ve been in the seat for 12 months or less, and how leadership often unintentionally derails them.

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In The News: 

• 2025 SEM-PPC Benchmarks by Sarah Simmerman  
• Top Chatbots Are Giving Horrible Financial Advice
• See How Your State Ranks on the New Realtor.com Report Card
• Why the Housing Market is Actually Much Healthier in 2025

Things We Love - Things We Hate:

• Jackie: LOVES YouTube (University) for solving everyday problems—one backyard faucet at a time.
• Beth: Hates eye dilation after a doctor visit; loves ambient bird sounds as background for builder content.
• Kevin: Loves a builder video that highlights running errands on a typical Saturday in a particular community.