In this episode of Sunny Side Up, host Michael Malone interviews Clayton Ruebensaal on the topic of the obsession advantage and its importance in unleashing competitive edge and inspiration. Clayton, an experienced leader in marketing and analytics, shares insights on how obsession fuels the pursuit of extraordinary accomplishments, citing NASA’s success in getting a man to the moon. The conversation explores the challenge of getting different stakeholders on board with a singular mission, emphasizing the power of creating a unified focus on improving customer experience. Clayton shares how a focus on safety at Alcoa Aluminum Company led to better communication and accountability. The conversation also examines successful companies like Apple and Google that have chosen a central thought or identity as their key to success, emphasizing the advantages of a singular focus. Clayton also shares personal experiences at American Express during the pandemic, where focusing on helping businesses led to high ROI.

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